Unfollow the anti-social media policy

Tuesday, July 5, 2011

It irritates me when I hear Twitter, Facebook et al, blamed for loss of productivity and foot in mouth faux pas by employees. That inevitably leads to the discussion regarding banning the networks from the workplace or the introduction of a lengthy social media policy within the business. Stop blaming the tools – it’s the people using them.

Social Sports: the ball is in your court

Monday, May 2, 2011

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Sport is big business. The competition on the field is nothing compared to the competition off it for fandom, viewership and in this economic climate, the fan’s dollar / pound. Recognising its potential, Sports businesses are looking to social media to help them reinforce and develop their relationships with fans – and of course to broadcast their product in as many different channels as possible. Global brands such as New Jersey Nets, Manchester City and multi-billion dollar entities such as the NFL (3.1 million Facebook fans and counting) are already forging ahead with engagement via social media, including foursquare check-in competitions, Commissioner Q & As and team and player fan pages. Would this work for other, smaller sports? What would this approach bring to leagues and clubs that are fighting to raise awareness and put bums on seats?

Top 10 Brands Account for 45% of UK Internet Time

Thursday, May 14, 2009

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According to figures released by Nielsen Online this week, the 10 most heavily used brands accounted for 45% of total UK Internet time in April. The top two brands – Facebook and MSN / Windows Live (Hotmail) – accounted for 11 billion of the 48 billion minutes that us Britons spent online. The Top 10 [...]

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