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Deceiving your customers: dark patterns or bad design?

(This post originally appeared on the carwow Product & Engineering blog on Medium) You may find this hard to believe, but not all people behind your favourite websites have your best interests in mind. Some, you might even say, are

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Posted in Business Performance, Conversion Testing, Customer Experience, Product Development, UX

Don’t let the HiPPO drive the bus

This article first appeared on the carwow blog on Medium. Gut feel and opinion go a long way, but it can also take you down the wrong path if you don’t listen to your audience. At carwow, we’re strongly opinionated

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Posted in Business Performance, Conversion Testing, Customer Experience, Product Development

Hey!

Of all the places you could've ended up, you've arrived here. Might as well stay a while. Grab a coffee and have a read. And if you like it, give it a little share on your favourite social channel. My self esteem will appreciate it.

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