Social Sports: the ball is in your court

Monday, May 2, 2011

Sport is big business. The competition on the field is nothing compared to the competition off it for fandom, viewership and in this economic climate, the fan’s dollar / pound. Recognising its potential, Sports businesses are looking to social media to help them reinforce and develop their relationships with fans – and of course to broadcast their product in as many different channels as possible. Global brands such as New Jersey Nets, Manchester City and multi-billion dollar entities such as the NFL (3.1 million Facebook fans and counting) are already forging ahead with engagement via social media, including foursquare check-in competitions, Commissioner Q & As and team and player fan pages. Would this work for other, smaller sports? What would this approach bring to leagues and clubs that are fighting to raise awareness and put bums on seats?

Top 10 It’s Digital Marketing Posts of 2009

Saturday, January 2, 2010

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photo credit: coquetboy And that was 2009. Hopefully yours was a good one, it certainly was for me. On reflection, much happened in 2009 – both from a personal and web perspective. So much, in fact, it’s hard to imagine it all happened in just 365 days. I felt like I learnt a lot this [...]

Twitter killed the blogging star

Tuesday, July 21, 2009

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Has Twitter killed long form blog writing? Is ‘traditional’ blogging already redundant in this micro-blog world? Is it convenience that makes us tweet rather than blog or is it lack of something to say? Has today’s bite sized dumbed down media reduced our attention span to the point we can’t focus beyond 140 characters anymore? [...]

Building an App for Twitter

Thursday, July 2, 2009

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On Monday 15th June 2009, Jobsite launched it’s Jobs by Twitter service – a simple but innovative service to help jobseekers find a new job by providing personalised job tweets via Twitter. The key component of that sentence is the word personalised. The fact that you can specify the jobs you receive makes it different to the majority of the Twitter based job services available today. Jobs by Twitter has been a bit of a pet project for me over the last couple of months. This is how it came about…

Twitter statistics: UK traffic increased 22-fold in year

Wednesday, June 24, 2009

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Robin Goad, Research Director of Hitwise UK revealed some interesting statistics regarding the growth of Twitter today. Writing on his Hitwise blog, Goad reported UK traffic to the micro-blogging site has increased 22-fold in the last 12 months. That growth has meant that Twitter.com has leapt from the 969th most visited site (May '08) in the UK to 38th (May '09). The most impressive aspect of that growth is the fact that 93% of it has come in the first five months of 2009 alone. As Goad rightly pointed out, that number in all likelihood should be even higher if you factor in the vast number of third party applications such as Seesmic, Tweetdeck and Twitterific that people use to access Twitter remotely.

10 Signs You’re Addicted To Twitter

Wednesday, March 25, 2009

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"My name is @garyr0binson and I’m a Twitterholic" Okay, maybe not, but you have to admit, it can get very addictive. Who hasn’t found themselves saying to someone “be with you in a minute, just need to check something first…”? C’mon, @leeodden, @yoast, @the_gman or @scobleizer or @avinashkaushik might have just tweeted something I need to know right now. Now obviously I’m not saying the following signs are all from my symptoms, but let’s just say I would score pretty highly if we checked. Let me know of any others you have experienced, so we can draw up an early warning checklist for those that can still be saved.

Ryanair Cheap Flights and Cheap Service

Tuesday, February 24, 2009

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Oh dear. I guess the folks over at Ryanair, the cheap flights specialist, haven’t been doing much reading on the power of self publishing and social media lately. It’s the only way you could really explain the two-feet-firmly-in-mouth approach to their public relations over the past week. If you’re not familiar with the story, it [...]

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