It's DigitalMarketing
Digital marketing views from Gary Robinson
Posts Tagged with "trust"
Salesperson of the Month: your Customer
Which do you trust more – a brand and its advertising or the opinion of your friends? Unless you hang round particularly unsavoury types then I’m guessing you answered your friends. When you buy a product on Amazon do you check the reviews before you buy? If you’re like me, you do. Why? Social proof. When in doubt, you’re not going to blindly believe in the spiel from the company trying to part you from your cash, you want to see what other people - like you - have to say about their purchase. So you trust your immediate peers the most but you'd trust a stranger 'like you' before you trust a company. That says a lot.
Continue reading...How to fix the REAL reasons behind your abandoned shopping carts
Sunday, November 14, 2010
In early November at the Conversion Conference in London, I had the good fortune to hear Charles Nicholls from SeeWhy speak about abandoned online shopping carts. He cited a Forrester Research study from earlier this year that examined the reasons why website visitors abandon online shopping carts. The top 5 reasons could essentially be reduced to two factors - cost and readiness to buy. Find out how you can fix both these issues on your website.
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- Unfollow the anti-social media policy
- Cut your advertising budget by 10% and invest in customer service
- Salesperson of the Month: your Customer
- Social Media: Are you listening to the good stuff too?
- The Recruiters Guide to Optimising Job Ads
- Digital talent: riding the wave of change
- Gary Robinson: Thanks for the comment Pippa. I agree, I've seen that reluctance too. I sometime wonder if its a cultural thing - it's a very English thing to downpla...
- Pippa: Great advice for companies large and small. Thank you. I often find small businesses are reluctant to 'blow their own trumpet' and encourage them to ...
- Gary Robinson: Thanks Thomas, much appreciated. Both articles are a good read - and thanks to the hat tip to the Jobsite Whitepaper 'The Future of Mobile Recruitmen...
- Gary Robinson: Yeah we were pretty surprised too...and it continues to climb. The vast majority of that traffic was unpaid, with some very low volume trials with PP...
- Gary Robinson: Thanks for the kind words, Mike, much appreciated. I enjoyed the conference last year, it was great to see so many recruiters looking forward to see ...
- Thomas Aspinall: Great article and good advice too. You can read a couple of blogs I've written on mobile recruitment here: http://goo.gl/sQJxe - The difference betw...
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Thursday, August 11, 2011
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