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Social Media: Are you listening to the good stuff too?

“Oh no. Have you seen what this guy said about us on Twitter?”

Words to strike dread into any Marketer.

“Stop what you’re doing, we need to fix this. Now”

If you monitor social media mentions of your brand, you’ve probably experienced a variation of this scenario yourself. It’s not fun and depending on what’s happened it can be a small inconvenience or a major headache. Like any good social media-aware marketer this is why you monitor and you know how you need to respond.

You have a strategy for dealing with negative comments and feedback – that’s great, you definitely need one.

But what about your strategy for dealing with positive feedback?

Huh? Come again?

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Posted in Customer Experience, Social Media

Salesperson of the Month: your Customer

Which do you trust more – a brand and its advertising or the opinion of your friends?

Unless you hang round particularly unsavoury types then I’m guessing you answered your friends.

When you buy a product on Amazon do you check the reviews before you buy?

If you’re like me, you do. Why? Social proof. When in doubt, you’re not going to blindly believe in the spiel from the company trying to part you from your cash, you want to see what other people – like you – have to say about their purchase.

So you trust your immediate peers the most but you’d trust a stranger ‘like you’ before you trust a company. That says a lot.

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Posted in Customer Experience

7 Top Tips for increasing revenue via the web

Kevin Costner lied to us.

‘Build it and they will come’

It may have worked for disgraced baseball playing ghosts in the Iowa corn fields, but that doesn’t mean it will work for your website.

The internet has long promised to be a Mecca for entrepreneurial types to make their fortune, but it’s never been a simple matter of laying out your website (or baseball diamond) and waiting for the customers (or ghosts) to appear.

It takes a lot of work and some smart, joined up thinking.

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Posted in Business Performance

Top 10 It’s Digital Marketing Posts of 2009

photo credit: coquetboy And that was 2009. Hopefully yours was a good one, it certainly was for me.  On reflection, much happened in 2009 – both from a personal and web perspective. So much, in fact, it’s hard to imagine

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Posted in Business Performance, Innovation, Search Engine Marketing, Social Media

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Of all the places you could've ended up, you've arrived here. Might as well stay a while. Grab a coffee and have a read. And if you like it, give it a little share on your favourite social channel. My self esteem will appreciate it.

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