“Oh no. Have you seen what this guy said about us on Twitter?”
Words to strike dread into any Marketer.
“Stop what you’re doing, we need to fix this. Now”
If you monitor social media mentions of your brand, you’ve probably experienced a variation of this scenario yourself. It’s not fun and depending on what’s happened it can be a small inconvenience or a major headache. Like any good social media-aware marketer this is why you monitor and you know how you need to respond.
You have a strategy for dealing with negative comments and feedback – that’s great, you definitely need one.
But what about your strategy for dealing with positive feedback?
Huh? Come again?