Blog Archives

11 simple steps to scupper your social media strategy

This far in you’d think brands would’ve started to figure out this social media malarky. There’s plenty of best practice advice available, and dare I say it, common sense should help. But still, there are plenty of examples of how brands shoot themselves in the foot with their social media strategy.

There’s no cookie cutter approach that fits all brands (and that includes your personal brand), but there are certain things you should try to avoid. Lets look at a few here:

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Posted in Uncategorized

How to avoid the #SocialFAIL

If you were on Twitter this weekend, you’ll likely have seen a couple of brands receiving considerable attention for tweets posted by their official accounts. Whilst management at Tesco Mobile may well be grinning today, the mood will likely be

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Posted in Social Media

3 principles of realtime interaction in an Always On culture

It’s remarkable how quickly the Always On culture has established. It’s insinuated itself within our lives to the point people often remark they cannot remember what they did or how they coped before it. Social and Mobile are, of course, at the heart of its meteoric rise. The adoption of both as ‘must-haves’ in our lives has changed the way we, as individuals, behave.

As a consequence it has also changed our expectations. Urgency and immediacy are the expected norm. Like much in modern life we want things now. The big difference is that the new channels have given the consumer a voice. The relationship between brands and people has changed. The message – controlled by the brand – has now become a conversation, with the individual exerting more influence than perhaps is comfortable for brands. Brands need the individual. They must work together in collaboration. And that’s not the future, that’s now.

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Posted in Business Performance, Customer Experience, Mobile, Product Development, Social Media

Are you a Facebook Fanatic?

It has been suggested to me on more than one occasion that I may be spending far too much time in social media. And they may have a point. I have five accounts on Twitter, two on Facebook, plus underused pages on Google+, LinkedIn, Instagram, Foursquare and Quora. I’ve at least kept away from Pinterest.

Whilst I do have quieter times, I just can’t help coming back. I blame my iPhone for that.

Thankfully, I’m not alone.

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Posted in Social Media

Social Media: Are you listening to the good stuff too?

“Oh no. Have you seen what this guy said about us on Twitter?”

Words to strike dread into any Marketer.

“Stop what you’re doing, we need to fix this. Now”

If you monitor social media mentions of your brand, you’ve probably experienced a variation of this scenario yourself. It’s not fun and depending on what’s happened it can be a small inconvenience or a major headache. Like any good social media-aware marketer this is why you monitor and you know how you need to respond.

You have a strategy for dealing with negative comments and feedback – that’s great, you definitely need one.

But what about your strategy for dealing with positive feedback?

Huh? Come again?

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Posted in Customer Experience, Social Media

Hey!

Of all the places you could've ended up, you've arrived here. Might as well stay a while. Grab a coffee and have a read. And if you like it, give it a little share on your favourite social channel. My self esteem will appreciate it.

If you any questions or want just want to say hi, pick a social network or drop me a message here.

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