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Looking for a RBYes Mortgage or Rabies? RBS Campaign Fail

In my previous post, I talked about how Natwest’s new ad campaign fell short because TV and digital were not integrated. The TV advert creative contained the call to action ‘Search NatYes’ yet NatWest did not have a listing in the organic results for that search phrase. They effectively paid twice by running PPC ads to try convert the visitor.

The post generated a lot of shares, comments on the blog and some twitter conversations. Whilst reading further around the subject I discovered a couple of interesting things.

Firstly, Natwest are owned by RBS and it transpires that the same advert has been shot twice – once for NatWest and once for RBS – with different accented boy actors to cater for different regional markets.

Both use a similar call to action in the TV ads – either ‘search NatYes’ or ‘Search RBYes’.

Secondly, as you’d expect given the same marketers & agency, both campaigns experience similar digital integration problems. However, to compound it, the RBYes campaign has encountered another unfortunate issue.

When you type in ‘RBYes’ to Google, the search engine has tried to helpfully correct what it believes to be a misspelling. So instead of information on RBS mortgages you get…

Rabies.

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Posted in Business Performance, Natural Search Marketing, Paid Search Marketing, Search Engine Marketing

To Find a Job Think like a SEO

Competition for a job is usually fierce at the best of times, but in our current economic climate it’s become considerably more challenging. With the announcement this week that unemployment in the UK has hit a 12 year high of

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Posted in Natural Search Marketing

What next for I Spy Search? Jim Brigden new CEO

Interesting times are ahead for UK search agency I Spy Search, as it was announced on Friday that former The Search Works CEO and Tradedoubler MD, Jim Brigden is to join the company as CEO. Brigden is quite a key

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Posted in Search Engine Marketing

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