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How to recover 52% of your abandoned shopping carts using email remarketing

When the subject of conversion optimisation comes up, most of the talk is about on-page optimisation – utilising A/B or multi-variant tests to determine which headlines, calls to action, images or page layout persuades your visitor to take the necessary steps to reach their goal (and yours).

It’s not the only way, mind you. There are ways to increase your conversions using channels outside of your website.

Let me paint you a picture.

Your company sells car insurance and I’m shopping around for a new policy. I dread this point every year and in fact it’s often the reason why I just renew my policy even though I could get a better deal elsewhere. But this year is different. I’m going to find the best deal and it just so happens I’ve found it on your website.

I’m pretty pleased, that didn’t take long. So I start to fill out your online application form. The smile on my face slowly begins to fade. Within five minutes it’s a full on scowl. So many questions! You’re asking for dates for this, policy numbers for that and… oh my word, is this really worth it to save £40???

Thing is, I know that every insurance website will ask me this. If I want the saving, I’m just going to have to go dig out the old paperwork so I can answer the questions. But I don’t have time right now, I’ll do it tomorrow…

Or not, as so often is the case.

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Posted in Business Performance, Conversion Testing, Email Marketing

7 Top Tips for increasing revenue via the web

Kevin Costner lied to us.

‘Build it and they will come’

It may have worked for disgraced baseball playing ghosts in the Iowa corn fields, but that doesn’t mean it will work for your website.

The internet has long promised to be a Mecca for entrepreneurial types to make their fortune, but it’s never been a simple matter of laying out your website (or baseball diamond) and waiting for the customers (or ghosts) to appear.

It takes a lot of work and some smart, joined up thinking.

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Posted in Business Performance

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