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NatYes or NatLess: NatWest Campaign Lacking TV & Digital Integration

From personal experience, I know TV campaigns cost a lot. Digital campaigns can be no small change either. But regardless of the size of your budget you need to be smart about getting maximum return on your spend.

This requires joined up thinking across your campaigns (or preferably your single integrated campaign) and plenty of forward planning.

With this in mind it’s disappointing to see the latest campaign from NatWest.

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Posted in Business Performance, Customer Experience, Search Engine Marketing

Your website stinks!

Picture this internal monologue in the mind of a prospective customer…

Argh, time to renew my home insurance again.

What was the TV ad I saw with the special deal if I switch to them? The one with the singing pig…

Bah, I’ll Google it…’l-o-w c-o-s-t h-o-m-e i-n-s-u-r-a-n-c-e’…

Hmmm, was it this one? [click]…that rings a bell…not sure though…

What about this one? [click]… No, don’t think so but it has kind of got the same deal…can’t be bothered to keep searching, I’ll give it a go…

What you were just privy to there, was the thought process of your potential customer as they walked out the [digital] door.

The galling thing was that it was your website they were looking at first. They looked but didn’t stop because they weren’t sure it was the one they were looking for. There was no reference to the deal, and no pig in sight. This happens every day, across all industries and products, no matter whether its ads on TV, print, radio, or outdoor media.

Why? What’s missing?

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Posted in Business Performance

Local Links appearing in PPC ads

Updated 12:52 pm 23/07/09: Apparently the mysterious link is a ‘Adwords Local PlusBox‘. Yeah, I’d never heard to them either. Well apparently they were launched in December 2007, but as none of the search team had seen them before, I’m

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Posted in Paid Search Marketing

10 Insider Tips to Win a Search Agency Pitch

When you’re a search agency pitching to potential clients, how many times do you wonder: What is it that they really want? What are they thinking right now? Are we doing okay? Was this tie/shirt combo a good idea? The

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Posted in Search Engine Marketing

To Find a Job Think like a SEO

Competition for a job is usually fierce at the best of times, but in our current economic climate it’s become considerably more challenging. With the announcement this week that unemployment in the UK has hit a 12 year high of

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Posted in Natural Search Marketing

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