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NatYes or NatLess: NatWest Campaign Lacking TV & Digital Integration

From personal experience, I know TV campaigns cost a lot. Digital campaigns can be no small change either. But regardless of the size of your budget you need to be smart about getting maximum return on your spend.

This requires joined up thinking across your campaigns (or preferably your single integrated campaign) and plenty of forward planning.

With this in mind it’s disappointing to see the latest campaign from NatWest.

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Posted in Business Performance, Customer Experience, Search Engine Marketing

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