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Challenging your routines for performance optimisation

When we do something for long enough, we start to find ourselves falling into routines. It’s how we get through the day, the week, life, without having to over-analyse everything. The problem is those routines aren’t always for the best.

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Posted in Business Performance, Conversion Testing

Impact of TV imagery on website conversion rates

It’s an unwritten law: spend big £/$ on a TV campaign and your website traffic will go through the roof.

Your overall cost per visitor will naturally follow suit. So how do you get more out of the traffic you’re buying in?

The answer is pretty simple – conversion rate optimisation. Test and tweak your pages and processes until you can get more people doing much more of the things you want them to do.

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Posted in Conversion Testing

How to increase landing page conversions by 100%

An inordinate amount of time, effort and money goes into optimising paid search accounts. If you’re good at it, you can either save a lot of money, or get a lot more bang for your buck.

Anyone that has done paid search advertising will know that you can make some big improvements quite quickly just by optimising your accounts (I say ‘just’, there can be a lot of work involved and unless you’re blessed with such talents it usually involves getting in a specialist or search agency to help).

However, there comes a point where the changes you make result in smaller and smaller gains. It’s still getting better but you’re not getting as much return on your efforts as you once did. This leads to a belief that the only way to achieve more conversions is to increase the budget.

Wrong. There is in fact, a massive opportunity staring you right in the face. The problem is you can’t see it because you’re probably looking in the wrong place. […]

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Posted in Business Performance, Conversion Testing

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