MOBILE: How the smartphone is changing recruitment

Tuesday, September 13, 2011

It was raining so I decided to take my son to watch a movie. So we did a search online for our local cinemas, viewed the listings, checked the reviews and BBFC rating (for child friendly suitability), booked the tickets and checked Google Maps for the best place to park to avoid getting too wet. Hang on, did I mention I hadn’t yet sat up in bed?

Impact of TV imagery on website conversion rates

Wednesday, April 28, 2010

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Impact of TV imagery on website conversion rates

It’s an unwritten law: spend big £/$ on a TV campaign and your website traffic will go through the roof. Your overall cost per visitor will naturally follow suit. So how do you get more out of the traffic you’re buying in? The answer is pretty simple - conversion rate optimisation. Test and tweak your pages and processes until you can get more people doing much more of the things you want them to do.

Innovate for your brand’s survival

Thursday, April 1, 2010

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Let’s be honest, you can milk your Cash Cow for quite some time. However, like oil, one day it’s going to run out. Then what? Well, by that point it’s too late. One, or several, of those pesky start-ups who launch good looking websites with shiny, multi-featured products, will have figured out how to monetise their passion and will be waving at you in slow-mo as they pass you by. You’ll be left to wonder what happened and at some point you’ll look at your new market leaders and will lament “we could have done that”.

Top 10 Brands Account for 45% of UK Internet Time

Thursday, May 14, 2009

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According to figures released by Nielsen Online this week, the 10 most heavily used brands accounted for 45% of total UK Internet time in April. The top two brands – Facebook and MSN / Windows Live (Hotmail) – accounted for 11 billion of the 48 billion minutes that us Britons spent online. The Top 10 [...]

Google Profiles to take on Monster.com in job market?

Thursday, May 7, 2009

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Depending on your Twitter Follow list, you may have already seen the buzz over changes to Google Profiles recently. Whilst the product has been around for a while (in relative obscurity), two recent announcements have fixed the spotlight firmly upon it. First off was a relatively low key announcement a few weeks ago, revealing that you could personalize your Google Profile URL to include your name (nicely termed a vanity URL). Then followed an announcement that Profiles are to start appearing in the Google search listings. Cue a whole bunch of savvy people flocking to Google to ensure they could secure their ideal vanity url before someone sharing their name (or a cybersquatter) grabbed it. The news from Danny Sullivan that Google Profiles pass PageRank might just have contributed to the rush. Since then there has been a lot of speculation regarding Google’s intent with its Profiles. A popular theory is that it is the start of a manoeuvre to take on the social network giants, Facebook and LinkedIn. There are many arguments for and against such theories, but it would certainly be quite a feat to unseat either colossus when you consider their size and integration into their users’ lives. So what else could Google Profiles become?

Jobsite win double at Onrec Awards

Thursday, March 26, 2009

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Jobsite.co.uk came home a double winner last night, winning both the Best Technical Innovation and the Innovative Offline Marketing awards at Onrec.com’s annual online recruitment awards bash. Jobsite (the company I work for), won the Offline award for our recent branding campaign, which including heavyweight TV advertising starring Max Beesley. The other finalists were Fish4Jobs, TheLadders.co.uk and Graduate Yorkshire. Perhaps more interesting for this blog is the Best Technical Innovation award we won for ‘BeMyInterviewer’. If you’re not familiar with the product, it’s an interactive video-based service that enables you to practise your interview technique with a panel of some of the UK’s most successful businesspeople. Topping the bill is Duncan Bannatyne from the Dragons’ Den, along with interviewers from Ernst & Young, Virgin Atlantic, ITV, BSkyB and O2. Other finalists for the Onrec award included Monster.co.uk, Guardianjobs.co.uk, s1jobs.co.uk and Workhound.co.uk.

To Find a Job Think like a SEO

Friday, February 13, 2009

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Competition for a job is usually fierce at the best of times, but in our current economic climate it’s become considerably more challenging. With the announcement this week that unemployment in the UK has hit a 12 year high of nearly 2 million, the job market is flooded with people chasing a smaller pool of [...]

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