It was raining so I decided to take my son to watch a movie.
So we did a search online for our local cinemas, viewed the listings, checked the reviews and BBFC rating (for child friendly suitability), booked the tickets and checked Google Maps for the best place to park to avoid getting too wet.
Hang on, did I mention I hadn’t yet sat up in bed?
It’s an unwritten law: spend big £/$ on a TV campaign and your website traffic will go through the roof.
Your overall cost per visitor will naturally follow suit. So how do you get more out of the traffic you’re buying in?
The answer is pretty simple – conversion rate optimisation. Test and tweak your pages and processes until you can get more people doing much more of the things you want them to do.
Let’s be honest, you can milk your Cash Cow for quite some time. However, like oil, one day it’s going to run out. Then what?
Well, by that point it’s too late. One, or several, of those pesky start-ups who launch good looking websites with shiny, multi-featured products, will have figured out how to monetise their passion and will be waving at you in slow-mo as they pass you by.
You’ll be left to wonder what happened and at some point you’ll look at your new market leaders and will lament “we could have done that”.
According to figures released by Nielsen Online this week, the 10 most heavily used brands accounted for 45% of total UK Internet time in April. The top two brands – Facebook and MSN / Windows Live (Hotmail) – accounted for…
Tagged with: AOL
, nielsen online
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Posted in Business Performance