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Mobile statistics: Building a case for your mobile site & app

In my recent ‘60 second mobile review’ post, I explained a very simple health check for your business to determine whether you should be building a Mobile offering. Even though you may feel your company or industry is not ready, your Analytics may prove otherwise. A quick check will illustrate just how popular your website already is with mobile users.

If you’ve tried accessing your website on a mobile phone, you may have already realised that those visitors might not exactly be getting a premium customer experience. You may already be deliberating which is better for your business – a mobile site or smart phone apps.

However, to get your mobile site or app built you’re going to need to present a business case. You can pull together your supporting evidence – including existing mobile statistics – from both internal and external sources.

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Posted in Innovation, Mobile

Sticky Fingers: Our Children’s Technological Future

I have sticky finger prints smeared across my flat screen TV.

They’re not mine, I might add. Rather they belong to my two year old son. Unlike his other random markings around the house (walls are a particular favourite), these are deliberate and with purpose.

He tries to operate the TV like he would my iPhone. That is, he competently swipes and pushes objects (buttons) on the flat screen as a means of navigating to the content he wants.

When the TV doesn’t respond he gets annoyed and airs his displeasure.

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Posted in Innovation

MOBILE: iPhone or Android – which is more App for your business?

“Have you seen our iPhone App? Do you have one? No? Really?”

Been asked that recently? I wouldn’t be surprised if you had, mobile seems to be on the lips of everyone. If you haven’t got an iPhone app, some would have you believe it’s a minor miracle you’re still doing business.

So, should you be rushing out to find a mobile developer?

Yes, no, maybe, well, it depends.

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Posted in Innovation, Mobile

Cool Tip: How to capture screen shots on your iPhone

If you’re a blogger, tweeter or regular garden geek, you’ll like this little iPhone tip. It’s not an earth mover, but you will say “Oooo“. As someone who blogs, but lacks design skills, I find the process of creating images

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Posted in Odd Stuff

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