Me: what did you do at school today?
Son: Learned about the world using Google Earth.
I really hadn’t expected that answer.
If you think about that for a moment it’s quite staggering. My son is 5 years old and in his first year of school. When I was 5 I can’t imagine I even knew what an atlas was and maybe I didn’t know the world existed outside my town, let alone my country.
So after dinner we took a trip up and around the top of Mount Everest.
We also visited Ayers Rock in Australia, the Great Wall of China, the Eiffel Tower in Paris and my personal favourite, we zoomed in to the 50 yard line of Soldier Field, home to the NFL’s Chicago Bears.
Ain’t technology awesome.
Let’s be honest, you can milk your Cash Cow for quite some time. However, like oil, one day it’s going to run out. Then what?
Well, by that point it’s too late. One, or several, of those pesky start-ups who launch good looking websites with shiny, multi-featured products, will have figured out how to monetise their passion and will be waving at you in slow-mo as they pass you by.
You’ll be left to wonder what happened and at some point you’ll look at your new market leaders and will lament “we could have done that”.
On Monday 15th June 2009, Jobsite launched it’s Jobs by Twitter service – a simple but innovative service to help jobseekers find a new job by providing personalised job tweets via Twitter.
The key component of that sentence is the word personalised. The fact that you can specify the jobs you receive makes it different to the majority of the Twitter based job services available today.
Jobs by Twitter has been a bit of a pet project for me over the last couple of months. This is how it came about…