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Is Google’s No Captcha reCaptcha A Conversion Killer?

Spam is a pain in the arse. That’s pretty much something we all agree on. Some of it’s destructive; some malicious; most of it pointless; clogging up email; bloating CRM systems and messing up tracking and reporting.

reCAPTCHA, the most common counter measure, has long been a frustrating user experience, resulting in many an abandoned attempt to submit a web form. So when I heard about Google’s re-imagining of the reCAPTCHA I had to take a look.

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Posted in Business Performance, Conversion Testing, Customer Experience

Top 10 It’s Digital Marketing Posts of 2009

photo credit: coquetboy And that was 2009. Hopefully yours was a good one, it certainly was for me.  On reflection, much happened in 2009 – both from a personal and web perspective. So much, in fact, it’s hard to imagine

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Posted in Business Performance, Innovation, Search Engine Marketing, Social Media

Google gives Berlin Wall the (Big) Bird

I love the current series of altered Google logos celebrating 40 years of Sesame Street – especially today’s featuring the Count (one of my personal Jim Henson favourites). However, I can’t help feel that it might have been slightly more

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Posted in Odd Stuff

For Google size is everything

You probably didn’t notice the subtle change that occured on the Google homepage yesterday. I’m guessing that at a glance you still wouldn’t know if I held up before and after shots of the page. As reported by Mashable, Google

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Posted in Search Engine Marketing

Local Links appearing in PPC ads

Updated 12:52 pm 23/07/09: Apparently the mysterious link is a ‘Adwords Local PlusBox‘. Yeah, I’d never heard to them either. Well apparently they were launched in December 2007, but as none of the search team had seen them before, I’m

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Posted in Paid Search Marketing

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