Blog Archives

11 simple steps to scupper your social media strategy

This far in you’d think brands would’ve started to figure out this social media malarky. There’s plenty of best practice advice available, and dare I say it, common sense should help. But still, there are plenty of examples of how brands shoot themselves in the foot with their social media strategy.

There’s no cookie cutter approach that fits all brands (and that includes your personal brand), but there are certain things you should try to avoid. Lets look at a few here:

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Posted in Uncategorized

Digital Marketers: A Call To Advocacy

You’ve seen it before, the head-shaker. The comment left in social media that makes you roll your eyes and mutter “FFS!” under your breath.

It’s usually either blatantly wrong, unfair or just plain moronic. Either way, there just isn’t anything you can do about it.

As a representative of the brand you know you can’t retaliate, you can’t appear defensive and you can’t tell them where to stick their custom if they’re not happy with your perfectly reasonable offering. It won’t reflect well on your brand and you have no desire to be lampooned as the next brand #socialFAIL.

So you bite your tongue, cast a few colourful expletives into the wind and try to move on.

But it doesn’t have to be like that. There is another way.

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Posted in Social Media

Smile! You’re Feeding the Facebook Machine

Yesterday Instagram revealed that as of January 16th, it will have the perpetual right to sell users’ photographs without payment or notification.

This disturbs me.

I’ve been a fan of Instagram for a long time, though not a prolific user. I admire their journey, how they built this incredibly popular tool and network with just a handful of staff.

The day they sold to Facebook, I had mixed feelings. On one hand, the founders got their big payday, the pay-off for all the hard work they put in. Can’t blame them. On the other hand, I had a sense of dread that Facebook were about to royally fuck it up.

Guess what? I think that just happened.

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Posted in Business Performance, Customer Experience, Social Media

Are you a Facebook Fanatic?

It has been suggested to me on more than one occasion that I may be spending far too much time in social media. And they may have a point. I have five accounts on Twitter, two on Facebook, plus underused pages on Google+, LinkedIn, Instagram, Foursquare and Quora. I’ve at least kept away from Pinterest.

Whilst I do have quieter times, I just can’t help coming back. I blame my iPhone for that.

Thankfully, I’m not alone.

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Posted in Social Media

Social Sports: the ball is in your court

Sport is big business. The competition on the field is nothing compared to the competition off it for fandom, viewership and in this economic climate, the fan’s dollar / pound. Recognising its potential, Sports businesses are looking to social media to help them reinforce and develop their relationships with fans – and of course to broadcast their product in as many different channels as possible.

Global brands such as New Jersey Nets, Manchester City and multi-billion dollar entities such as the NFL (3.1 million Facebook fans and counting) are already forging ahead with engagement via social media, including foursquare check-in competitions, Commissioner Q & As and team and player fan pages. Would this work for other, smaller sports? What would this approach bring to leagues and clubs that are fighting to raise awareness and put bums on seats?

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Posted in Business Performance, Social Media

Hey!

Of all the places you could've ended up, you've arrived here. Might as well stay a while. Grab a coffee and have a read. And if you like it, give it a little share on your favourite social channel. My self esteem will appreciate it.

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