What do you think would happen if you took 10% of your advertising budget and invested it in customer service?
Your immediate reaction might be to think that whilst it’s a nice idea, it’s too risky to cut an advertising budget that doesn’t quite go far enough already. No Marketer in their right mind would willingly give up some of their budget anyway, right?
I’ll be honest, I’d be a little nervous making that suggestion to my Finance Director too. But let’s just play out the thought process here