When you hear someone refer to ‘optimising the website’ you probably think one of two routes – search engine optimisation or A/B or multi-variant testing.
What you probably don’t think of immediately is optimising your website’s credibility.
It doesn’t matter how well you’ve optimised your ecommerce funnel, how much traffic your search efforts bring, you’ll still be missing your potential if your visitors don’t trust you and your site.
They simply won’t buy, sign-up, download or recommend.
So how do you establish credibility?