Does your Search specialist input into the briefing of your creative agency for your next print, TV or radio campaign? No? How about your Email marketer? Probably not and why would they? That’s offline. These guys focus on clicks not branding, right? In many businesses there is a distinct line separating the Online (technical) marketers and the Offline (creative) marketers. And that’s a big mistake.
Continue reading...Monday, March 2, 2009
When you’re a search agency pitching to potential clients, how many times do you wonder: What is it that they really want? What are they thinking right now? Are we doing okay? Was this tie/shirt combo a good idea? The last question is anyone’s guess (spots over stripes, really??) and whilst you can never truly [...]
Continue reading...
Sunday, January 16, 2011
0 Comments