Posts Tagged with "convesion optimisation"

Your website stinks!

Thursday, February 10, 2011

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Picture this internal monologue in the mind of a prospective customer… Argh, time to renew my home insurance again. What was the TV ad I saw with the special deal if I switch to them? The one with the singing pig… Bah, I’ll Google it…’l-o-w c-o-s-t h-o-m-e i-n-s-u-r-a-n-c-e’… Hmmm, was it this one? [click]…that rings a bell…not sure though… What about this one? [click]… No, don’t think so but it has kind of got the same deal…can’t be bothered to keep searching, I’ll give it a go… What you were just privy to there, was the thought process of your potential customer as they walked out the [digital] door. The galling thing was that it was your website they were looking at first. They looked but didn’t stop because they weren’t sure it was the one they were looking for. There was no reference to the deal, and no pig in sight. This happens every day, across all industries and products, no matter whether its ads on TV, print, radio, or outdoor media. Why? What’s missing?

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How to fix the REAL reasons behind your abandoned shopping carts

Sunday, November 14, 2010

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In early November at the Conversion Conference in London, I had the good fortune to hear Charles Nicholls from SeeWhy speak about abandoned online shopping carts. He cited a Forrester Research study from earlier this year that examined the reasons why website visitors abandon online shopping carts. The top 5 reasons could essentially be reduced to two factors - cost and readiness to buy. Find out how you can fix both these issues on your website.

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