Who owns Conversion Rate Optimisation in your company?

Monday, February 28, 2011

“Who owns the website?” It’s a simple question, but one that is difficult to answer. I couldn’t say for sure, when I was asked it this week. If you asked the same question to people from different departments across your organisation, I expect you’d get many different answers. The majority of which would be along the lines of “I/we do”. Perhaps the answers differ because each department has a different understanding of the question. IT builds and maintains the product/website, so they own it. Sales are selling the product, so they own it. Marketing are promoting and attracting the customers, so they own it. So if it’s hard to answer the question at such a general level, how do you answer the second question: Who owns conversion rate optimisation?

Talk like a customer to attract a customer

Sunday, January 16, 2011

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Does your Search specialist input into the briefing of your creative agency for your next print, TV or radio campaign? No? How about your Email marketer? Probably not and why would they? That’s offline. These guys focus on clicks not branding, right? In many businesses there is a distinct line separating the Online (technical) marketers and the Offline (creative) marketers. And that’s a big mistake.

Impact of TV imagery on website conversion rates

Wednesday, April 28, 2010

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Impact of TV imagery on website conversion rates

It’s an unwritten law: spend big £/$ on a TV campaign and your website traffic will go through the roof. Your overall cost per visitor will naturally follow suit. So how do you get more out of the traffic you’re buying in? The answer is pretty simple - conversion rate optimisation. Test and tweak your pages and processes until you can get more people doing much more of the things you want them to do.

7 Top Tips for increasing revenue via the web

Monday, March 22, 2010

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Kevin Costner lied to us. ‘Build it and they will come’ It may have worked for disgraced baseball playing ghosts in the Iowa corn fields, but that doesn’t mean it will work for your website. The internet has long promised to be a Mecca for entrepreneurial types to make their fortune, but it’s never been a simple matter of laying out your website (or baseball diamond) and waiting for the customers (or ghosts) to appear. It takes a lot of work and some smart, joined up thinking.

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Posts Tagged with "Conversion Testing"