Posts Tagged with "conversion optimization"

Your website stinks!

Thursday, February 10, 2011

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Picture this internal monologue in the mind of a prospective customer… Argh, time to renew my home insurance again. What was the TV ad I saw with the special deal if I switch to them? The one with the singing pig… Bah, I’ll Google it…’l-o-w c-o-s-t h-o-m-e i-n-s-u-r-a-n-c-e’… Hmmm, was it this one? [click]…that rings a bell…not sure though… What about this one? [click]… No, don’t think so but it has kind of got the same deal…can’t be bothered to keep searching, I’ll give it a go… What you were just privy to there, was the thought process of your potential customer as they walked out the [digital] door. The galling thing was that it was your website they were looking at first. They looked but didn’t stop because they weren’t sure it was the one they were looking for. There was no reference to the deal, and no pig in sight. This happens every day, across all industries and products, no matter whether its ads on TV, print, radio, or outdoor media. Why? What’s missing?

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Talk like a customer to attract a customer

Sunday, January 16, 2011

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Does your Search specialist input into the briefing of your creative agency for your next print, TV or radio campaign? No? How about your Email marketer? Probably not and why would they? That’s offline. These guys focus on clicks not branding, right? In many businesses there is a distinct line separating the Online (technical) marketers and the Offline (creative) marketers. And that’s a big mistake.

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5 ways to make your site credible and increase conversions

Sunday, November 21, 2010

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When you hear someone refer to ‘optimising the website’ you probably think one of two routes – search engine optimisation or A/B or multi-variant testing. What you probably don’t think of immediately is optimising your website’s credibility. It doesn’t matter how well you’ve optimised your ecommerce funnel, how much traffic your search efforts bring, you’ll still be missing your potential if your visitors don’t trust you and your site. They simply won’t buy, sign-up, download or recommend. So how do you establish credibility?

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How to fix the REAL reasons behind your abandoned shopping carts

Sunday, November 14, 2010

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In early November at the Conversion Conference in London, I had the good fortune to hear Charles Nicholls from SeeWhy speak about abandoned online shopping carts. He cited a Forrester Research study from earlier this year that examined the reasons why website visitors abandon online shopping carts. The top 5 reasons could essentially be reduced to two factors - cost and readiness to buy. Find out how you can fix both these issues on your website.

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