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How to recover 52% of your abandoned shopping carts using email remarketing

When the subject of conversion optimisation comes up, most of the talk is about on-page optimisation – utilising A/B or multi-variant tests to determine which headlines, calls to action, images or page layout persuades your visitor to take the necessary steps to reach their goal (and yours).

It’s not the only way, mind you. There are ways to increase your conversions using channels outside of your website.

Let me paint you a picture.

Your company sells car insurance and I’m shopping around for a new policy. I dread this point every year and in fact it’s often the reason why I just renew my policy even though I could get a better deal elsewhere. But this year is different. I’m going to find the best deal and it just so happens I’ve found it on your website.

I’m pretty pleased, that didn’t take long. So I start to fill out your online application form. The smile on my face slowly begins to fade. Within five minutes it’s a full on scowl. So many questions! You’re asking for dates for this, policy numbers for that and… oh my word, is this really worth it to save £40???

Thing is, I know that every insurance website will ask me this. If I want the saving, I’m just going to have to go dig out the old paperwork so I can answer the questions. But I don’t have time right now, I’ll do it tomorrow…

Or not, as so often is the case.

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Posted in Business Performance, Conversion Testing, Email Marketing

5 ways to make your site credible and increase conversions

When you hear someone refer to ‘optimising the website’ you probably think one of two routes – search engine optimisation or A/B or multi-variant testing.

What you probably don’t think of immediately is optimising your website’s credibility.

It doesn’t matter how well you’ve optimised your ecommerce funnel, how much traffic your search efforts bring, you’ll still be missing your potential if your visitors don’t trust you and your site.

They simply won’t buy, sign-up, download or recommend.

So how do you establish credibility?

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Posted in Business Performance, Conversion Testing

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