The first rule of Growth Hacking? Don’t talk about growth hacking.
That was my paraphrased tweet quoting one of the speakers at the Growth Hacking Conference in London recently. It seems I’m not the only one who isn’t a fan of the name but feels the principles behind it are sound, if a little misunderstood.
Many people (maybe just us Brits?) roll their eyes when they hear the phrase ‘growth hacking’, thinking it’s a cheesy term applied to the processes of inflating numbers exceptionally quickly with a goal of reaching a ridiculous valuation figure that gets Mark Zuckerberg jingling his pocket change.
So it was refreshing to hear so many of the speakers at the conference talking about sustainable growth – yes, build a product that scales, but also one that provides value to its audience, not just for 3 days, 3 weeks weeks or 3 months, but on an ongoing basis. A product that would be missed if it were no longer there.
Tagged with: conference
, growth hack
, growth hacking
, product development
Posted in Business Performance
, Conversion Testing
, Customer Experience
, Product Development
, Search Engine Marketing
Recently, I presented at an event for I Spy Marketing, the search and conversion agency. I spoke on the theme of re-marketing to unconverted visitors using behavioural targeting. By all accounts, the presentation went well and the feedback I received from attendees was positive.
However, in the days leading up to the event, the thought of presenting made me incredibly nervous. That in itself is not uncommon – most speakers experience butterflies – but public speaking has never featured particularly high on my ‘Top 5 ways to spend an afternoon’ list.
The funny thing is, once it’s all over, I do sometimes wonder what the fuss was about!
Whilst preparing for my presentation, I learned a lot about why I get nervous and how to overcome my nerves when presenting. I found the process so valuable I thought I’d share it, just in case it can help you too.