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Sell your competitors’ products

If you’re a customer of the shopping behemoth, you can’t have failed to have noticed that Amazon let competitors use their website to sell their products. Known as Marketplace, like many others you’ve probably thought it’s a little odd. A bit counter-intuitive, isn’t it?

I’m just guessing, but I suspect you don’t let your competitors do the same?

Why not?

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Posted in Business Performance, Customer Experience, Innovation

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