It's DigitalMarketing
Digital marketing views from Gary Robinson
Posts Tagged with "abandoned shopping carts"
5 ways to make your site credible and increase conversions
When you hear someone refer to ‘optimising the website’ you probably think one of two routes – search engine optimisation or A/B or multi-variant testing. What you probably don’t think of immediately is optimising your website’s credibility. It doesn’t matter how well you’ve optimised your ecommerce funnel, how much traffic your search efforts bring, you’ll still be missing your potential if your visitors don’t trust you and your site. They simply won’t buy, sign-up, download or recommend. So how do you establish credibility?
Continue reading...How to fix the REAL reasons behind your abandoned shopping carts
Sunday, November 14, 2010
In early November at the Conversion Conference in London, I had the good fortune to hear Charles Nicholls from SeeWhy speak about abandoned online shopping carts. He cited a Forrester Research study from earlier this year that examined the reasons why website visitors abandon online shopping carts. The top 5 reasons could essentially be reduced to two factors - cost and readiness to buy. Find out how you can fix both these issues on your website.
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- Unfollow the anti-social media policy
- Cut your advertising budget by 10% and invest in customer service
- Salesperson of the Month: your Customer
- Social Media: Are you listening to the good stuff too?
- The Recruiters Guide to Optimising Job Ads
- Digital talent: riding the wave of change
- Gary Robinson: Thanks for the comment Pippa. I agree, I've seen that reluctance too. I sometime wonder if its a cultural thing - it's a very English thing to downpla...
- Pippa: Great advice for companies large and small. Thank you. I often find small businesses are reluctant to 'blow their own trumpet' and encourage them to ...
- Gary Robinson: Thanks Thomas, much appreciated. Both articles are a good read - and thanks to the hat tip to the Jobsite Whitepaper 'The Future of Mobile Recruitmen...
- Gary Robinson: Yeah we were pretty surprised too...and it continues to climb. The vast majority of that traffic was unpaid, with some very low volume trials with PP...
- Gary Robinson: Thanks for the kind words, Mike, much appreciated. I enjoyed the conference last year, it was great to see so many recruiters looking forward to see ...
- Thomas Aspinall: Great article and good advice too. You can read a couple of blogs I've written on mobile recruitment here: http://goo.gl/sQJxe - The difference betw...
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Sunday, November 21, 2010
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