It's DigitalMarketing

“Have you seen our iPhone App? Do you have one? No? Really?”

Been asked that recently? I wouldn’t be surprised if you had, mobile seems to be on the lips of everyone. If you haven’t got an iPhone app, some would have you believe it’s a minor miracle you’re still doing business.

So, should you be rushing out to find a mobile developer?

Yes, no, maybe, well, it depends.

It’s well established that a great experience can make all the difference in keeping a customer beyond their initial purchase. The best customer experience is when you can make their interaction with you so pain-free and simple that it becomes a no-brainer to return for more.

Healthy stock levels, useful product info, error-free payment processes, and prompt delivery – they’re all hygiene factors if your business is to provide a good customer experience. However, for a great customer experience, you need more. You need to think smarter.

window.fbAsyncInit = function() { FB.init({appId: “121606261222538″, status: true, cookie: true, xfbml: true}); }; (function() { var e = document.createElement(“script”); e.async = true; e.src = document.location.protocol + “//connect.facebook.net/en_US/all.js”; document.getElementById(“fb-root”).appendChild(e); }()); If you’re a blogger, tweeter or regular garden geek, you’ll like this little iPhone tip. It’s not an earth mover, but you will say “Oooo“. As [...]

An inordinate amount of time, effort and money goes into optimising paid search accounts. If you’re good at it, you can either save a lot of money, or get a lot more bang for your buck.

Anyone that has done paid search advertising will know that you can make some big improvements quite quickly just by optimising your accounts (I say ‘just’, there can be a lot of work involved and unless you’re blessed with such talents it usually involves getting in a specialist or search agency to help).

However, there comes a point where the changes you make result in smaller and smaller gains. It’s still getting better but you’re not getting as much return on your efforts as you once did. This leads to a belief that the only way to achieve more conversions is to increase the budget.

Wrong. There is in fact, a massive opportunity staring you right in the face. The problem is you can’t see it because you’re probably looking in the wrong place. [...]

window.fbAsyncInit = function() { FB.init({appId: “121606261222538″, status: true, cookie: true, xfbml: true}); }; (function() { var e = document.createElement(“script”); e.async = true; e.src = document.location.protocol + “//connect.facebook.net/en_US/all.js”; document.getElementById(“fb-root”).appendChild(e); }()); Okay, so I’m really late on this one. There was snow and…well, snow really.  It’s 2010 and it’s really time to put finger to keyboard again. [...]

window.fbAsyncInit = function() { FB.init({appId: “121606261222538″, status: true, cookie: true, xfbml: true}); }; (function() { var e = document.createElement(“script”); e.async = true; e.src = document.location.protocol + “//connect.facebook.net/en_US/all.js”; document.getElementById(“fb-root”).appendChild(e); }()); Last week I read, and was inspired by, Julien Smith’s article ‘How To Read a Book a Week in 2010‘. Take a read, maybe you will [...]

window.fbAsyncInit = function() { FB.init({appId: “121606261222538″, status: true, cookie: true, xfbml: true}); }; (function() { var e = document.createElement(“script”); e.async = true; e.src = document.location.protocol + “//connect.facebook.net/en_US/all.js”; document.getElementById(“fb-root”).appendChild(e); }()); photo credit: coquetboy And that was 2009. Hopefully yours was a good one, it certainly was for me.  On reflection, much happened in 2009 – both [...]

window.fbAsyncInit = function() { FB.init({appId: “121606261222538″, status: true, cookie: true, xfbml: true}); }; (function() { var e = document.createElement(“script”); e.async = true; e.src = document.location.protocol + “//connect.facebook.net/en_US/all.js”; document.getElementById(“fb-root”).appendChild(e); }()); Sex toys, crime statistics and the Artic Monkeys. Words I never thought I could unite in one blog post. Take a moment to consider where this [...]

window.fbAsyncInit = function() { FB.init({appId: “121606261222538″, status: true, cookie: true, xfbml: true}); }; (function() { var e = document.createElement(“script”); e.async = true; e.src = document.location.protocol + “//connect.facebook.net/en_US/all.js”; document.getElementById(“fb-root”).appendChild(e); }()); I love the current series of altered Google logos celebrating 40 years of Sesame Street – especially today’s featuring the Count (one of my personal Jim [...]

window.fbAsyncInit = function() { FB.init({appId: “121606261222538″, status: true, cookie: true, xfbml: true}); }; (function() { var e = document.createElement(“script”); e.async = true; e.src = document.location.protocol + “//connect.facebook.net/en_US/all.js”; document.getElementById(“fb-root”).appendChild(e); }()); Now is the time to innovate, not stick your head in the sand and wait for the storm to pass by. That is the theme of [...]