Archive for 'Paid Search Marketing'

Local Links appearing in PPC ads

Updated 12:52 pm 23/07/09: Apparently the mysterious link is a ‘Adwords Local PlusBox‘. Yeah, I’d never heard to them either. Well apparently they were launched in December 2007, but as none of the search team had seen them before, I’m guess they’re a little under utilised.
Reading the blurb on them, they only appear for companies [...]

Is Search Marketing Really That Important?

Is Search Marketing Really That Important?
I was asked that question in a rather indirect way recently. It wasn’t exactly said outright, but the pained expression at the mere suggestion of doing it, told me all I needed to know.
The answer, in short, is Yes. Whether you’re a multi-national corporation, a high street retailer or a [...]

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