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Looking for a RBYes Mortgage or Rabies? RBS Campaign Fail

In my previous post, I talked about how Natwest’s new ad campaign fell short because TV and digital were not integrated. The TV advert creative contained the call to action ‘Search NatYes’ yet NatWest did not have a listing in the organic results for that search phrase. They effectively paid twice by running PPC ads to try convert the visitor.

The post generated a lot of shares, comments on the blog and some twitter conversations. Whilst reading further around the subject I discovered a couple of interesting things.

Firstly, Natwest are owned by RBS and it transpires that the same advert has been shot twice – once for NatWest and once for RBS – with different accented boy actors to cater for different regional markets.

Both use a similar call to action in the TV ads – either ‘search NatYes’ or ‘Search RBYes’.

Secondly, as you’d expect given the same marketers & agency, both campaigns experience similar digital integration problems. However, to compound it, the RBYes campaign has encountered another unfortunate issue.

When you type in ‘RBYes’ to Google, the search engine has tried to helpfully correct what it believes to be a misspelling. So instead of information on RBS mortgages you get…

Rabies.

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Posted in Business Performance, Natural Search Marketing, Paid Search Marketing, Search Engine Marketing

10 Things Die Hard Will Teach You About SEO

We all know the film Die Hard. It’s the iconic 1988 action movie starring Bruce Willis, where an international band of terrorists hijack an entire Los Angeles office building and get their asses handed to them by a seemingly unstoppable, quick-witted John McClane.

Now, I’ve watched Die Hard more times than I care to admit to, but just recently, I realised SEO (Search Engine Optimisation) and Die Hard have a lot in common.

Here are 10 of the similarities I spotted. Feel free to add your own in the comments.

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Posted in Natural Search Marketing, Search Engine Marketing

Sex, Drugs & Rock & Roll: Google Maps Mashup Style

Sex toys, crime statistics and the Artic Monkeys. Words I never thought I could unite in one blog post. Take a moment to consider where this could go… Nothing quite so sensational, I’m afraid, but interesting nonetheless. Anyone who knows

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Posted in Innovation, Natural Search Marketing, Odd Stuff

Google Profiles in UK Search Results

Today I noticed the new Google Profiles section inserted into the UK search results. When the new plans for Google Profiles were announced last month, it was mentioned that they would insert up to four matching results in a Profiles section at the foot of the first page of the SERPs (for a search on a name). The roll out was due to start in the U.S., but with no announced timetable for the rest of the world. Well, it seems the UK is ready.

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Posted in Innovation, Natural Search Marketing

Is Search Marketing Really That Important?

Is Search Marketing Really That Important? I was asked that question in a rather indirect way recently. It wasn’t exactly said outright, but the pained expression at the mere suggestion of doing it, told me all I needed to know.

Posted in Natural Search Marketing, Paid Search Marketing, Search Engine Marketing

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