Archive for 'Search Engine Marketing'

Sex, Drugs & Rock & Roll: Google Maps Mashup Style

Sex toys, crime statistics and the Artic Monkeys.
Words I never thought I could unite in one blog post. Take a moment to consider where this could go…
Nothing quite so sensational, I’m afraid, but interesting nonetheless.
Anyone who knows my geeky side will know that I have a penchant for Google Maps Mashups (If you don’t know [...]

For Google size is everything

You probably didn’t notice the subtle change that occured on the Google homepage yesterday. I’m guessing that at a glance you still wouldn’t know if I held up before and after shots of the page.
As reported by Mashable, Google have said they have increased the size of their search box to remind us that their [...]

Local Links appearing in PPC ads

Updated 12:52 pm 23/07/09: Apparently the mysterious link is a ‘Adwords Local PlusBox‘. Yeah, I’d never heard to them either. Well apparently they were launched in December 2007, but as none of the search team had seen them before, I’m guess they’re a little under utilised.
Reading the blurb on them, they only appear for companies [...]

Google Profiles in UK Search Results

Today I noticed the new Google Profiles section inserted into the UK search results. When the new plans for Google Profiles were announced last month, it was mentioned that they would insert up to four matching results in a Profiles section at the foot of the first page of the SERPs (for a search on a name). The roll out was due to start in the U.S., but with no announced timetable for the rest of the world. Well, it seems the UK is ready.

10 Insider Tips to Win a Search Agency Pitch

When you’re a search agency pitching to potential clients, how many times do you wonder:
What is it that they really want?
What are they thinking right now?
Are we doing okay?
Was this tie/shirt combo a good idea?
The last question is anyone’s guess (spots over stripes, really??) and whilst you can never truly tell [...]

Is Search Marketing Really That Important?

Is Search Marketing Really That Important?
I was asked that question in a rather indirect way recently. It wasn’t exactly said outright, but the pained expression at the mere suggestion of doing it, told me all I needed to know.
The answer, in short, is Yes. Whether you’re a multi-national corporation, a high street retailer or a [...]

To Find a Job Think like a SEO

Competition for a job is usually fierce at the best of times, but in our current economic climate it’s become considerably more challenging.
With the announcement this week that unemployment in the UK has hit a 12 year high of nearly 2 million, the job market is flooded with people chasing a smaller pool of vacancies [...]

What next for I Spy Search? Jim Brigden new CEO

Interesting times are ahead for UK search agency I Spy Search, as it was announced on Friday that former The Search Works CEO and Tradedoubler MD, Jim Brigden is to join the company as CEO.
Brigden is quite a key figure in the search industry and is reknown for taking The Search Works from a £1m [...]

Top Google Searches in 2008

If you’ve never seen the Google Zeitgeist, I’d recommend you take a look. It makes fascinating reading (at least for me).
In a nutshell, each year Google will collate all the search data and produce Top 10 lists for things like Most Popular Searches and Fastest Rising Searches. There is an obvious bias towards the U.S. [...]

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