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Deceiving your customers: dark patterns or bad design?

(This post originally appeared on the carwow Product & Engineering blog on Medium) You may find this hard to believe, but not all people behind your favourite websites have your best interests in mind. Some, you might even say, are

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Posted in Business Performance, Conversion Testing, Customer Experience, Product Development, UX

Don’t let the HiPPO drive the bus

This article first appeared on the carwow blog on Medium. Gut feel and opinion go a long way, but it can also take you down the wrong path if you don’t listen to your audience. At carwow, we’re strongly opinionated

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Posted in Business Performance, Conversion Testing, Customer Experience, Product Development

How to growth hack your business and achieve sustainable results

The first rule of Growth Hacking? Don’t talk about growth hacking.

That was my paraphrased tweet quoting one of the speakers at the Growth Hacking Conference in London recently. It seems I’m not the only one who isn’t a fan of the name but feels the principles behind it are sound, if a little misunderstood.

Many people (maybe just us Brits?) roll their eyes when they hear the phrase ‘growth hacking’, thinking it’s a cheesy term applied to the processes of inflating numbers exceptionally quickly with a goal of reaching a ridiculous valuation figure that gets Mark Zuckerberg jingling his pocket change.

So it was refreshing to hear so many of the speakers at the conference talking about sustainable growth – yes, build a product that scales, but also one that provides value to its audience, not just for 3 days, 3 weeks weeks or 3 months, but on an ongoing basis. A product that would be missed if it were no longer there.

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Posted in Business Performance, Conversion Testing, Customer Experience, Innovation, Product Development, Search Engine Marketing

3 principles of realtime interaction in an Always On culture

It’s remarkable how quickly the Always On culture has established. It’s insinuated itself within our lives to the point people often remark they cannot remember what they did or how they coped before it. Social and Mobile are, of course, at the heart of its meteoric rise. The adoption of both as ‘must-haves’ in our lives has changed the way we, as individuals, behave.

As a consequence it has also changed our expectations. Urgency and immediacy are the expected norm. Like much in modern life we want things now. The big difference is that the new channels have given the consumer a voice. The relationship between brands and people has changed. The message – controlled by the brand – has now become a conversation, with the individual exerting more influence than perhaps is comfortable for brands. Brands need the individual. They must work together in collaboration. And that’s not the future, that’s now.

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Posted in Business Performance, Customer Experience, Mobile, Product Development, Social Media

Your 60 Second Mobile Review

For many companies getting the website right is enough of a task, so something like Mobile just has to wait. Especially as it’s not yet mainstream, right?

Or is it? If you read the press / blogs, it’s very clear that this year is finally the long-promised ‘Year of Mobile’. Smart phone uptake is substantial, Facebook has 150 million active mobile users and more and more companies are making mobile revenue.

Great for them, but your market isn’t quite there yet, is it?

Or is it? I think it’s an easy assumption to make, especially for less ‘glamorous’ industries. But I’ll ask you this, how do you know?

Posted in Business Performance, Mobile, Product Development

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