In his post ‘Social Media requires a different perspective on talent – developing a social workforce’, Felix Wetzel referenced a comment from Brian Halligan’s (Hubspot) presentation at Dreamforce: ‘No traditional marketing skills and background are required, instead “hire people who speak digital without an accent. Hire people that blog, have twitter followers and are on […]
Category: Personal Development
This article is part of a series entitled Digital Marketer+. The series is aimed at marketers already working in the digital marketplace, but also to others looking for new ways to promote or build their business online. The intention of the series is to take a second look at what you’re currently doing and approach it from a different […]
This article is the first in a series entitled Digital Marketer+. The series is aimed at marketers already working in the digital marketplace, but also to others looking for new ways to promote or build their business online. The intention of the series is to take a second look at what you’re currently doing and approach it from a […]
Recently, I presented at an event for I Spy Marketing, the search and conversion agency. I spoke on the theme of re-marketing to unconverted visitors using behavioural targeting. By all accounts, the presentation went well and the feedback I received from attendees was positive. However, in the days leading up to the event, the thought of […]
Last week I read, and was inspired by, Julien Smith’s article ‘How To Read a Book a Week in 2010‘. Take a read, maybe you will be too. In a nutshell, Julien set himself a challenge last year to read a book a week, 52 books a year. He read 54. Why, you might wonder? […]