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Digital talent: riding the wave of change

In his post ‘Social Media requires a different perspective on talent – developing a social workforce’, Felix Wetzel referenced a comment from Brian Halligan’s (Hubspot) presentation at Dreamforce:

‘No traditional marketing skills and background are required, instead “hire people who speak digital without an accent. Hire people that blog, have twitter followers and are on G+”’

I’m sure it’s a bold and contentious statement for many, but from where I’m sitting it has merit.

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Posted in Business Performance, Mobile, Personal Development, Social Media

Does it make the boat go faster?

We are creatures of habit. We get comfort from routine. We struggle with change.

Generalisations, yes, but you can’t deny you’ve noticed those traits in yourself at times.

We do some things, because we did it yesterday. And the day before. We find it easier to carry on doing it that way, rather than analyse what we’re doing and change direction. Who has time to do that anyway?

Then there’s safety. It’s, of course, in our best interests not to take risks or rock the boat, better to toe the line and do it the way you’ve been told to do it, the way we’ve always done it.

Unfortunately, all that does is lead to disappointment, to average, to bland, to a loss of contention.

Albert Einstein was describing insanity when he said it was “doing the same thing over and over again and expecting different results”, but he could have equally been referring to our unwavering routines.

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Posted in Business Performance, Digital Marketer+, Personal Development

Know your Objective

Ask yourself this – do you know why you’re crafting that email newsletter today? Or why your display adverts are using that creative? Why that particular wording in the press release? Or why you’re monitoring mentions of your brand in Twitter?

If you don’t know, why are you doing it?

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Posted in Business Performance, Digital Marketer+, Personal Development

Fighting Lizards: How to overcome nerves when presenting

Recently, I presented at an event for I Spy Marketing, the search and conversion agency. I spoke on the theme of re-marketing to unconverted visitors using behavioural targeting. By all accounts, the presentation went well and the feedback I received from attendees was positive.

However, in the days leading up to the event, the thought of presenting made me incredibly nervous. That in itself is not uncommon – most speakers experience butterflies – but public speaking has never featured particularly high on my ‘Top 5 ways to spend an afternoon’ list.

The funny thing is, once it’s all over, I do sometimes wonder what the fuss was about!

Whilst preparing for my presentation, I learned a lot about why I get nervous and how to overcome my nerves when presenting. I found the process so valuable I thought I’d share it, just in case it can help you too.

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Posted in Personal Development

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