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3 principles of realtime interaction in an Always On culture

It’s remarkable how quickly the Always On culture has established. It’s insinuated itself within our lives to the point people often remark they cannot remember what they did or how they coped before it. Social and Mobile are, of course, at the heart of its meteoric rise. The adoption of both as ‘must-haves’ in our lives has changed the way we, as individuals, behave.

As a consequence it has also changed our expectations. Urgency and immediacy are the expected norm. Like much in modern life we want things now. The big difference is that the new channels have given the consumer a voice. The relationship between brands and people has changed. The message – controlled by the brand – has now become a conversation, with the individual exerting more influence than perhaps is comfortable for brands. Brands need the individual. They must work together in collaboration. And that’s not the future, that’s now.

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Posted in Business Performance, Customer Experience, Mobile, Product Development, Social Media

Digital talent: riding the wave of change

In his post ‘Social Media requires a different perspective on talent – developing a social workforce’, Felix Wetzel referenced a comment from Brian Halligan’s (Hubspot) presentation at Dreamforce:

‘No traditional marketing skills and background are required, instead “hire people who speak digital without an accent. Hire people that blog, have twitter followers and are on G+”’

I’m sure it’s a bold and contentious statement for many, but from where I’m sitting it has merit.

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Posted in Business Performance, Mobile, Personal Development, Social Media

MOBILE: How the smartphone is changing recruitment

It was raining so I decided to take my son to watch a movie.

So we did a search online for our local cinemas, viewed the listings, checked the reviews and BBFC rating (for child friendly suitability), booked the tickets and checked Google Maps for the best place to park to avoid getting too wet.

Hang on, did I mention I hadn’t yet sat up in bed?

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Posted in Mobile

Make your site mobile-friendly in 2 minutes

Do you know how you could make your blog or website more appealing and usable to your visitors today?

It’s quite simple – make it mobile-friendly.

Econsultancy – unoptimised for Mobile

Over the past couple of months, I’ve been finding it increasingly irksome to navigate or even just read web pages on my mobile phone. The text is tiny, the buttons and links are too small and the page takes an age to load.

Sure, they weren’t designed to read on the phone, so I should cut them some slack, right?

Well, maybe last year, but frankly it’s about time everyone got on board this train, as it ain’t stopping.

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Posted in Mobile

Mobile statistics: Building a case for your mobile site & app

In my recent ‘60 second mobile review’ post, I explained a very simple health check for your business to determine whether you should be building a Mobile offering. Even though you may feel your company or industry is not ready, your Analytics may prove otherwise. A quick check will illustrate just how popular your website already is with mobile users.

If you’ve tried accessing your website on a mobile phone, you may have already realised that those visitors might not exactly be getting a premium customer experience. You may already be deliberating which is better for your business – a mobile site or smart phone apps.

However, to get your mobile site or app built you’re going to need to present a business case. You can pull together your supporting evidence – including existing mobile statistics – from both internal and external sources.

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Posted in Innovation, Mobile

Hey!

Of all the places you could've ended up, you've arrived here. Might as well stay a while. Grab a coffee and have a read. And if you like it, give it a little share on your favourite social channel. My self esteem will appreciate it.

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