Digital talent: riding the wave of change

2 October 2011

In his post ‘Social Media requires a different perspective on talent – developing a social workforce’, Felix Wetzel referenced a comment from Brian Halligan’s (Hubspot) presentation at Dreamforce: ‘No traditional marketing skills and background are required, instead “hire people who speak digital without an accent. Hire people that blog, have twitter followers and are on G+”’ I’m sure it’s a bold and contentious statement for many, but from where I’m sitting it has merit.

MOBILE: How the smartphone is changing recruitment

13 September 2011

6 Comments

It was raining so I decided to take my son to watch a movie. So we did a search online for our local cinemas, viewed the listings, checked the reviews and BBFC rating (for child friendly suitability), booked the tickets and checked Google Maps for the best place to park to avoid getting too wet. Hang on, did I mention I hadn’t yet sat up in bed?

Make your site mobile-friendly in 2 minutes

28 October 2010

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Do you know how you could make your blog or website more appealing and usable to your visitors today? It’s quite simple – make it mobile-friendly. Econsultancy - unoptimised for Mobile Over the past couple of months, I’ve been finding it increasingly irksome to navigate or even just read web pages on my mobile phone. The text is tiny, the buttons and links are too small and the page takes an age to load. Sure, they weren’t designed to read on the phone, so I should cut them some slack, right? Well, maybe last year, but frankly it’s about time everyone got on board this train, as it ain’t stopping.

Mobile statistics: Building a case for your mobile site & app

22 September 2010

5 Comments

In my recent ‘60 second mobile review’ post, I explained a very simple health check for your business to determine whether you should be building a Mobile offering. Even though you may feel your company or industry is not ready, your Analytics may prove otherwise. A quick check will illustrate just how popular your website already is with mobile users. If you’ve tried accessing your website on a mobile phone, you may have already realised that those visitors might not exactly be getting a premium customer experience. You may already be deliberating which is better for your business – a mobile site or smart phone apps. However, to get your mobile site or app built you’re going to need to present a business case. You can pull together your supporting evidence - including existing mobile statistics - from both internal and external sources.

Your 60 Second Mobile Review

29 August 2010

2 Comments

For many companies getting the website right is enough of a task, so something like Mobile just has to wait. Especially as it’s not yet mainstream, right? Or is it? If you read the press / blogs, it’s very clear that this year is finally the long-promised ‘Year of Mobile’. Smart phone uptake is substantial, Facebook has 150 million active mobile users and more and more companies are making mobile revenue. Great for them, but your market isn’t quite there yet, is it? Or is it? I think it’s an easy assumption to make, especially for less ‘glamorous’ industries. But I’ll ask you this, how do you know?

MOBILE: iPhone or Android – which is more App for your business?

15 March 2010

2 Comments

"Have you seen our iPhone App? Do you have one? No? Really?" Been asked that recently? I wouldn’t be surprised if you had, mobile seems to be on the lips of everyone. If you haven’t got an iPhone app, some would have you believe it’s a minor miracle you’re still doing business. So, should you be rushing out to find a mobile developer? Yes, no, maybe, well, it depends.

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