It's DigitalMarketing
Digital marketing views from Gary Robinson
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Space for hire
Would you pay a guy $1 (or £0.60p at today’s exchange rate) to wear your branded t-shirt for a day? Seems an odd question, but hundred’s of companies are apparently doing it. Jason Sadler of iwearyourshirt.com has made $70,000 this year by selling ad space on the tshirts he wears, according to Mashable. Prices start [...]
Continue reading...Building an App for Twitter
2 July 2009
On Monday 15th June 2009, Jobsite launched it’s Jobs by Twitter service – a simple but innovative service to help jobseekers find a new job by providing personalised job tweets via Twitter. The key component of that sentence is the word personalised. The fact that you can specify the jobs you receive makes it different to the majority of the Twitter based job services available today. Jobs by Twitter has been a bit of a pet project for me over the last couple of months. This is how it came about…
Continue reading...Google Profiles in UK Search Results
18 May 2009
Today I noticed the new Google Profiles section inserted into the UK search results. When the new plans for Google Profiles were announced last month, it was mentioned that they would insert up to four matching results in a Profiles section at the foot of the first page of the SERPs (for a search on a name). The roll out was due to start in the U.S., but with no announced timetable for the rest of the world. Well, it seems the UK is ready.
Continue reading...Google Profiles to take on Monster.com in job market?
7 May 2009
Depending on your Twitter Follow list, you may have already seen the buzz over changes to Google Profiles recently. Whilst the product has been around for a while (in relative obscurity), two recent announcements have fixed the spotlight firmly upon it. First off was a relatively low key announcement a few weeks ago, revealing that you could personalize your Google Profile URL to include your name (nicely termed a vanity URL). Then followed an announcement that Profiles are to start appearing in the Google search listings. Cue a whole bunch of savvy people flocking to Google to ensure they could secure their ideal vanity url before someone sharing their name (or a cybersquatter) grabbed it. The news from Danny Sullivan that Google Profiles pass PageRank might just have contributed to the rush. Since then there has been a lot of speculation regarding Google’s intent with its Profiles. A popular theory is that it is the start of a manoeuvre to take on the social network giants, Facebook and LinkedIn. There are many arguments for and against such theories, but it would certainly be quite a feat to unseat either colossus when you consider their size and integration into their users’ lives. So what else could Google Profiles become?
Continue reading...Jobsite win double at Onrec Awards
26 March 2009
Jobsite.co.uk came home a double winner last night, winning both the Best Technical Innovation and the Innovative Offline Marketing awards at Onrec.com’s annual online recruitment awards bash. Jobsite (the company I work for), won the Offline award for our recent branding campaign, which including heavyweight TV advertising starring Max Beesley. The other finalists were Fish4Jobs, TheLadders.co.uk and Graduate Yorkshire. Perhaps more interesting for this blog is the Best Technical Innovation award we won for ‘BeMyInterviewer’. If you’re not familiar with the product, it’s an interactive video-based service that enables you to practise your interview technique with a panel of some of the UK’s most successful businesspeople. Topping the bill is Duncan Bannatyne from the Dragons’ Den, along with interviewers from Ernst & Young, Virgin Atlantic, ITV, BSkyB and O2. Other finalists for the Onrec award included Monster.co.uk, Guardianjobs.co.uk, s1jobs.co.uk and Workhound.co.uk.
Continue reading...Free Advanced Twitter Power Guide
7 January 2009
In my quest to understand Twitter, I’ve discovered two things – 1) a great resource in the Marketing Over Coffee podcast by John Wall and Christopher Penn and 2) a revealing – and free – Twitter Power Guide by the aforementioned Mr Penn. The podcast in itself is great listening and it’s given me something [...]
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- Social Media: Are you listening to the good stuff too?
- Digital talent: riding the wave of change
- MOBILE: How the smartphone is changing recruitment
- Salesperson of the Month: your Customer
- Unfollow the anti-social media policy
- Cut your advertising budget by 10% and invest in customer service
- Social Sports: the ball is in your court
- Who needs talent when you have technology?
- Who owns Conversion Rate Optimisation in your company?
- Your website stinks!
- MOBILE: How the smartphone is changing recruitment
- Unfollow the anti-social media policy
- Cut your advertising budget by 10% and invest in customer service
- Who needs talent when you have technology?
- Social Sports: the ball is in your court
- Salesperson of the Month: your Customer
- Your website stinks!
- Who owns Conversion Rate Optimisation in your company?
- Social Media: Are you listening to the good stuff too?
- Digital talent: riding the wave of change
- Gary Robinson: Thanks for the comment Pippa. I agree, I've seen that reluctance too. I sometime wonder if its a cultural thing - it's a very English thing to downpla...
- Pippa: Great advice for companies large and small. Thank you. I often find small businesses are reluctant to 'blow their own trumpet' and encourage them to ...
- Gary Robinson: Thanks Thomas, much appreciated. Both articles are a good read - and thanks to the hat tip to the Jobsite Whitepaper 'The Future of Mobile Recruitmen...
- Gary Robinson: Yeah we were pretty surprised too...and it continues to climb. The vast majority of that traffic was unpaid, with some very low volume trials with PP...
- Gary Robinson: Thanks for the kind words, Mike, much appreciated. I enjoyed the conference last year, it was great to see so many recruiters looking forward to see ...
- Thomas Aspinall: Great article and good advice too. You can read a couple of blogs I've written on mobile recruitment here: http://goo.gl/sQJxe - The difference betw...
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20 August 2009
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