It’s well established that a great experience can make all the difference in keeping a customer beyond their initial purchase. The best customer experience is when you can make their interaction with you so pain-free and simple that it becomes a no-brainer to return for more. Healthy stock levels, useful product info, error-free payment processes, […]
And that was 2009. Hopefully yours was a good one, it certainly was for me. On reflection, much happened in 2009 – both from a personal and web perspective. So much, in fact, it’s hard to imagine it all happened in just 365 days. I felt like I learnt a lot this year. Much of […]
Now is the time to innovate, not stick your head in the sand and wait for the storm to pass by. That is the theme of my article on social media innovation in this quarter’s edition of Figaro Digital Magazine. The takeaway thought from the article was that whilst budgets are being cut left, right […]
Would you pay a guy $1 (or £0.60p at today’s exchange rate) to wear your branded t-shirt for a day? Seems an odd question, but hundred’s of companies are apparently doing it. Jason Sadler of iwearyourshirt.com has made $70,000 this year by selling ad space on the tshirts he wears, according to Mashable. Prices start […]
Depending on your Twitter Follow list, you may have already seen the buzz over changes to Google Profiles recently. Whilst the product has been around for a while (in relative obscurity), two recent announcements have fixed the spotlight firmly upon it. First off was a relatively low key announcement a few weeks ago, revealing that […]
In my quest to understand Twitter, I’ve discovered two things – 1) a great resource in the Marketing Over Coffee podcast by John Wall and Christopher Penn and 2) a revealing – and free – Twitter Power Guide by the aforementioned Mr Penn. The podcast in itself is great listening and it’s given me something […]