Blog Archives

Sticky Fingers: Our Children’s Technological Future

I have sticky finger prints smeared across my flat screen TV.

They’re not mine, I might add. Rather they belong to my two year old son. Unlike his other random markings around the house (walls are a particular favourite), these are deliberate and with purpose.

He tries to operate the TV like he would my iPhone. That is, he competently swipes and pushes objects (buttons) on the flat screen as a means of navigating to the content he wants.

When the TV doesn’t respond he gets annoyed and airs his displeasure.

Tagged with: , , , ,
Posted in Innovation

Innovate for your brand’s survival

Let’s be honest, you can milk your Cash Cow for quite some time. However, like oil, one day it’s going to run out. Then what?

Well, by that point it’s too late. One, or several, of those pesky start-ups who launch good looking websites with shiny, multi-featured products, will have figured out how to monetise their passion and will be waving at you in slow-mo as they pass you by.

You’ll be left to wonder what happened and at some point you’ll look at your new market leaders and will lament “we could have done that”.

Tagged with: , , , ,
Posted in Business Performance, Innovation

MOBILE: iPhone or Android – which is more App for your business?

“Have you seen our iPhone App? Do you have one? No? Really?”

Been asked that recently? I wouldn’t be surprised if you had, mobile seems to be on the lips of everyone. If you haven’t got an iPhone app, some would have you believe it’s a minor miracle you’re still doing business.

So, should you be rushing out to find a mobile developer?

Yes, no, maybe, well, it depends.

Tagged with: , , ,
Posted in Innovation, Mobile

Great Customer Experience – Every Little Helps

It’s well established that a great experience can make all the difference in keeping a customer beyond their initial purchase. The best customer experience is when you can make their interaction with you so pain-free and simple that it becomes a no-brainer to return for more.

Healthy stock levels, useful product info, error-free payment processes, and prompt delivery – they’re all hygiene factors if your business is to provide a good customer experience. However, for a great customer experience, you need more. You need to think smarter.

Tagged with: , , , , ,
Posted in Innovation

Top 10 It’s Digital Marketing Posts of 2009

photo credit: coquetboy And that was 2009. Hopefully yours was a good one, it certainly was for me.  On reflection, much happened in 2009 – both from a personal and web perspective. So much, in fact, it’s hard to imagine

Tagged with: , , , , , , , , , ,
Posted in Business Performance, Innovation, Search Engine Marketing, Social Media

Hey!

Of all the places you could've ended up, you've arrived here. Might as well stay a while. Grab a coffee and have a read. And if you like it, give it a little share on your favourite social channel. My self esteem will appreciate it.

If you any questions or want just want to say hi, pick a social network or drop me a message here.

Archives