Innovation | It's Digital Marketing

Sticky Fingers: Our Children’s Technological Future

13 April 2010

I have sticky finger prints smeared across my flat screen TV. They’re not mine, I might add. Rather they belong to my two year old son. Unlike his other random markings around the house (walls are a particular favourite), these are deliberate and with purpose. He tries to operate the TV like he would my iPhone. That is, he competently swipes and pushes objects (buttons) on the flat screen as a means of navigating to the content he wants. When the TV doesn’t respond he gets annoyed and airs his displeasure.

Innovate for your brand’s survival

1 April 2010

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Let’s be honest, you can milk your Cash Cow for quite some time. However, like oil, one day it’s going to run out. Then what? Well, by that point it’s too late. One, or several, of those pesky start-ups who launch good looking websites with shiny, multi-featured products, will have figured out how to monetise [...]

MOBILE: iPhone or Android – which is more App for your business?

15 March 2010

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MOBILE: iPhone or Android – which is more App for your business?

"Have you seen our iPhone App? Do you have one? No? Really?" Been asked that recently? I wouldn’t be surprised if you had, mobile seems to be on the lips of everyone. If you haven’t got an iPhone app, some would have you believe it’s a minor miracle you’re still doing business. So, should you be rushing out to find a mobile developer? Yes, no, maybe, well, it depends.

Great Customer Experience – Every Little Helps

10 March 2010

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Great Customer Experience – Every Little Helps

It’s well established that a great experience can make all the difference in keeping a customer beyond their initial purchase. The best customer experience is when you can make their interaction with you so pain-free and simple that it becomes a no-brainer to return for more. Healthy stock levels, useful product info, error-free payment processes, and prompt delivery – they’re all hygiene factors if your business is to provide a good customer experience. However, for a great customer experience, you need more. You need to think smarter.

Top 10 It’s Digital Marketing Posts of 2009

2 January 2010

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photo credit: coquetboy And that was 2009. Hopefully yours was a good one, it certainly was for me. On reflection, much happened in 2009 – both from a personal and web perspective. So much, in fact, it’s hard to imagine it all happened in just 365 days. I felt like I learnt a lot this [...]

Sex, Drugs & Rock & Roll: Google Maps Mashup Style

23 November 2009

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Sex toys, crime statistics and the Artic Monkeys. Words I never thought I could unite in one blog post. Take a moment to consider where this could go… Nothing quite so sensational, I’m afraid, but interesting nonetheless. Anyone who knows my geeky side will know that I have a penchant for Google Maps Mashups (If [...]

Social Media Innovation

9 October 2009

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Now is the time to innovate, not stick your head in the sand and wait for the storm to pass by. That is the theme of my article on social media innovation in this quarter’s edition of Figaro Digital Magazine. The takeaway thought from the article was that whilst budgets are being cut left, right [...]

Space for hire

20 August 2009

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Would you pay a guy $1 (or £0.60p at today’s exchange rate) to wear your branded t-shirt for a day? Seems an odd question, but hundred’s of companies are apparently doing it. Jason Sadler of iwearyourshirt.com has made $70,000 this year by selling ad space on the tshirts he wears, according to Mashable. Prices start [...]

Building an App for Twitter

2 July 2009

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On Monday 15th June 2009, Jobsite launched it’s Jobs by Twitter service – a simple but innovative service to help jobseekers find a new job by providing personalised job tweets via Twitter. The key component of that sentence is the word personalised. The fact that you can specify the jobs you receive makes it different to the majority of the Twitter based job services available today. Jobs by Twitter has been a bit of a pet project for me over the last couple of months. This is how it came about…

Google Profiles in UK Search Results

18 May 2009

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Today I noticed the new Google Profiles section inserted into the UK search results. When the new plans for Google Profiles were announced last month, it was mentioned that they would insert up to four matching results in a Profiles section at the foot of the first page of the SERPs (for a search on a name). The roll out was due to start in the U.S., but with no announced timetable for the rest of the world. Well, it seems the UK is ready.

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Sticky Fingers: Our Children’s Technological Future

Innovate for your brand’s survival

MOBILE: iPhone or Android – which is more App for your business?

Great Customer Experience – Every Little Helps

Top 10 It’s Digital Marketing Posts of 2009

Sex, Drugs & Rock & Roll: Google Maps Mashup Style

Social Media Innovation

Space for hire

Building an App for Twitter

Google Profiles in UK Search Results

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