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Your 60 Second Mobile Review

29 August 2010

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For many companies getting the website right is enough of a task, so something like Mobile just has to wait. Especially as it’s not yet mainstream, right? Or is it? If you read the press / blogs, it’s very clear that this year is finally the long-promised ‘Year of Mobile’. Smart phone uptake is substantial, Facebook has 150 million active mobile users and more and more companies are making mobile revenue. Great for them, but your market isn’t quite there yet, is it? Or is it? I think it’s an easy assumption to make, especially for less ‘glamorous’ industries. But I’ll ask you this, how do you know?

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8 Steps to Fixing your Customer Experience

18 August 2010

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The customer service department is unlikely to be the first port of call for a marketer looking to improve their performance. However, if you want to make a significant difference to your website’s performance, its worth walking over and saying hello. Whilst your outbound marketing – TV, display advertising, video, etc. – might be more exciting at first glance, it’s the information collected by Customer Services that is arguably more valuable to your business.

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Know your Objective

14 August 2010

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Ask yourself this – do you know why you’re crafting that email newsletter today? Or why your display adverts are using that creative? Why that particular wording in the press release? Or why you’re monitoring mentions of your brand in Twitter? If you don’t know, why are you doing it?

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The Good, the Bad and the Ugly of Customer Service via Twitter

28 July 2010

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What’s worse – not providing customer service or providing poor customer service? That’s a question I’ve pondered recently as a consumer, whilst experimenting with utilising Twitter as a means of contacting brands when I’ve needed assistance. It’s been an interesting and varied experience, something we as marketers should consider for our own businesses. You don’t need me to tell you times are changing. With the prolific adoption of social media, companies that are not monitoring brand mentions are missing a huge opportunity to serve their customers or to build / repair their reputations. The conversations about your brand are happening in the social space whether you like it or not. Making like an ostrich and sticking your head in the sand is not going to make it go away.

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Birthday Greetings from Server 12

23 June 2010

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Birthday Greetings from Server 12

Saturday was my birthday. Thank you, you’re very kind. Unfortunately, your best wishes are a little slow compared to those from the UK Business Forum and NFL UK Forums. Both businesses sent me birthday wishes in the small hours before I’d even woken up to start on my 37th year. How very kind of them, yes?

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Innovate for your brand’s survival

1 April 2010

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Let’s be honest, you can milk your Cash Cow for quite some time. However, like oil, one day it’s going to run out. Then what? Well, by that point it’s too late. One, or several, of those pesky start-ups who launch good looking websites with shiny, multi-featured products, will have figured out how to monetise [...]

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7 Top Tips for increasing revenue via the web

22 March 2010

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Kevin Costner lied to us. ‘Build it and they will come’ It may have worked for disgraced baseball playing ghosts in the Iowa corn fields, but that doesn’t mean it will work for your website. The internet has long promised to be a Mecca for entrepreneurial types to make their fortune, but it’s never been a simple matter of laying out your website (or baseball diamond) and waiting for the customers (or ghosts) to appear. It takes a lot of work and some smart, joined up thinking.

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How to increase landing page conversions by 100%

1 February 2010

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An inordinate amount of time, effort and money goes into optimising paid search accounts. If you're good at it, you can either save a lot of money, or get a lot more bang for your buck. Anyone that has done paid search advertising will know that you can make some big improvements quite quickly just by optimising your accounts (I say 'just', there can be a lot of work involved and unless you're blessed with such talents it usually involves getting in a specialist or search agency to help). However, there comes a point where the changes you make result in smaller and smaller gains. It's still getting better but you're not getting as much return on your efforts as you once did. This leads to a belief that the only way to achieve more conversions is to increase the budget. Wrong. There is in fact, a massive opportunity staring you right in the face. The problem is you can't see it because you're probably looking in the wrong place. [...]

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Top 10 It’s Digital Marketing Posts of 2009

2 January 2010

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photo credit: coquetboy And that was 2009. Hopefully yours was a good one, it certainly was for me.  On reflection, much happened in 2009 – both from a personal and web perspective. So much, in fact, it’s hard to imagine it all happened in just 365 days. I felt like I learnt a lot this [...]

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Social Proof: The wisdom of crowds

15 September 2009

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Today, I bought Chris Brogan’s book, Trust Agents from Amazon. I’ve heard a lot about it over the past few weeks, mainly from the people I follow on Twitter. So, I went to Amazon.com, read the reviews and then placed my order. And on the way I encountered at least 15 examples of Social Proof. You may not be familiar with the term, Social Proof, but you'll be aware of the concept. It's the wisdom of crowds.

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