It's DigitalMarketing
Digital marketing views from Gary Robinson
Christmas Day Online Spend Breaks £100m
3.8 million Britons spent £102 million online on Christmas Day, according to figures issued by IMRG. That’s an average of £26.80 per person -up 21% on the same day in 2007. However, the number of people making purchases was 14% lower than the previous year – a clear indication that the online world is just [...]
Continue reading...I see Aliens in Google Trends
8 January 2009
Now this is going to sound a little weird. One of the brands I’m working on at the moment is running a pretty big branding campaign, with both online and offline activity. It’s running in 6 week bursts and is about to enter its second phase. The first burst ran in October and early November [...]
Continue reading...Free Advanced Twitter Power Guide
7 January 2009
In my quest to understand Twitter, I’ve discovered two things – 1) a great resource in the Marketing Over Coffee podcast by John Wall and Christopher Penn and 2) a revealing – and free – Twitter Power Guide by the aforementioned Mr Penn. The podcast in itself is great listening and it’s given me something [...]
Continue reading...Marks & Spencer online sales up 29% – 27 stores close
7 January 2009
I read with interest today that Marks & Spencer have announced an impressive 29% increase in online sales in the 3rd quarter of their financial year. This comes as the retailer today announced plans to close 27 high street stores due to poor financial performance in the economic downturn. The firm reported UK like-for-like sales [...]
Continue reading...What’s the point of Twitter?
5 January 2009
That’s the question that started me down the route of this blog. Prompted by a speaker’s comment at November’s IAB Engage 2008 Conference in London, I scribbled the following note down in my complementary pad… What’s the point of Twitter? I had no idea really. For me, it seemed like another social media fad. Something [...]
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- Social Media: Are you listening to the good stuff too?
- Digital talent: riding the wave of change
- MOBILE: How the smartphone is changing recruitment
- Salesperson of the Month: your Customer
- Unfollow the anti-social media policy
- Cut your advertising budget by 10% and invest in customer service
- Social Sports: the ball is in your court
- Who needs talent when you have technology?
- Who owns Conversion Rate Optimisation in your company?
- Your website stinks!
- MOBILE: How the smartphone is changing recruitment
- Unfollow the anti-social media policy
- Cut your advertising budget by 10% and invest in customer service
- Who needs talent when you have technology?
- Social Sports: the ball is in your court
- Salesperson of the Month: your Customer
- Your website stinks!
- Who owns Conversion Rate Optimisation in your company?
- Social Media: Are you listening to the good stuff too?
- Digital talent: riding the wave of change
- Gary Robinson: Thanks for the comment Pippa. I agree, I've seen that reluctance too. I sometime wonder if its a cultural thing - it's a very English thing to downpla...
- Pippa: Great advice for companies large and small. Thank you. I often find small businesses are reluctant to 'blow their own trumpet' and encourage them to ...
- Gary Robinson: Thanks Thomas, much appreciated. Both articles are a good read - and thanks to the hat tip to the Jobsite Whitepaper 'The Future of Mobile Recruitmen...
- Gary Robinson: Yeah we were pretty surprised too...and it continues to climb. The vast majority of that traffic was unpaid, with some very low volume trials with PP...
- Gary Robinson: Thanks for the kind words, Mike, much appreciated. I enjoyed the conference last year, it was great to see so many recruiters looking forward to see ...
- Thomas Aspinall: Great article and good advice too. You can read a couple of blogs I've written on mobile recruitment here: http://goo.gl/sQJxe - The difference betw...
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9 January 2009
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