It's DigitalMarketing
Digital marketing views from Gary Robinson
10 Insider Tips to Win a Search Agency Pitch
When you’re a search agency pitching to potential clients, how many times do you wonder: What is it that they really want? What are they thinking right now? Are we doing okay? Was this tie/shirt combo a good idea? The last question is anyone’s guess (spots over stripes, really??) and whilst you can never truly [...]
Continue reading...Ryanair Cheap Flights and Cheap Service
24 February 2009
Oh dear. I guess the folks over at Ryanair, the cheap flights specialist, haven’t been doing much reading on the power of self publishing and social media lately. It’s the only way you could really explain the two-feet-firmly-in-mouth approach to their public relations over the past week. If you’re not familiar with the story, it [...]
Continue reading...Is Search Marketing Really That Important?
17 February 2009
Is Search Marketing Really That Important? I was asked that question in a rather indirect way recently. It wasn’t exactly said outright, but the pained expression at the mere suggestion of doing it, told me all I needed to know. The answer, in short, is Yes. Whether you’re a multi-national corporation, a high street retailer [...]
Continue reading...To Find a Job Think like a SEO
13 February 2009
Competition for a job is usually fierce at the best of times, but in our current economic climate it’s become considerably more challenging. With the announcement this week that unemployment in the UK has hit a 12 year high of nearly 2 million, the job market is flooded with people chasing a smaller pool of [...]
Continue reading...What next for I Spy Search? Jim Brigden new CEO
7 February 2009
Interesting times are ahead for UK search agency I Spy Search, as it was announced on Friday that former The Search Works CEO and Tradedoubler MD, Jim Brigden is to join the company as CEO. Brigden is quite a key figure in the search industry and is reknown for taking The Search Works from a [...]
Continue reading...Woolies 2.0 – Woolworths returns online
2 February 2009
I read with interest on Econsultancy today that Woolworths is to make a comeback this summer as a 100% pureplay online store. Bought by the owners of the Daily Telegraph, Sir David and Sir Frederick Barclay, the site will join their portfolio of brands (such as Littlewoods) under the Shop Direct Group banner. As Econsultancy [...]
Continue reading...Top Google Searches in 2008
18 January 2009
If you’ve never seen the Google Zeitgeist, I’d recommend you take a look. It makes fascinating reading (at least for me). In a nutshell, each year Google will collate all the search data and produce Top 10 lists for things like Most Popular Searches and Fastest Rising Searches. There is an obvious bias towards the [...]
Continue reading...I’m a Socialist – Not really but it won me a t-shirt
14 January 2009
Just heard that I’ve won a Microsoft ‘I’m a PC’ t-shirt through a competition I entered on Mel Carson’s blog. For those not in the know, Mel is Microsoft Advertising’s adCenter Community Manager in London. The competition was to come up with a personal t-shirt slogan that starts with ‘I’m a…’, plus explain why it’s [...]
Continue reading...Google Not so Evil After All
13 January 2009
Apparently, Google isn’t causing the end of life as we know it after all (at least not environmentally). According to TechCrunch, it seems that the Times might have been a little over zealous in the writing of the article, latching on to Google as the culprit. At the centre of the controversy, is the claim [...]
Continue reading...Google causing global warming?
11 January 2009
Apparently typing ‘how to save energy’ into Google might not be the best way to do your bit for saving the planet. According to research by Harvard scientist Alex Wissner-Gross, performing two searches on Google can produce about the same level of carbon dioxide as boiling a kettle for a cuppa. It’s all to do [...]
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- Joemc75uk: You forgot alcohol.......
- Gary Robinson: Thanks for your comment, Geno, and for sharing your stats with us. From conversations and tweets about the post it seems your numbers are in line with...
- Geno Prussakov: Great post, Gary. I've just analyzed my traffic over the past 4 months, and learned that even though mobile traffic accounted only for 3.48% of my tot...
- Gary Robinson: I really like the concept of a virtual 'pick n mix' approach to teachers (and how much further until we reach Matrix-style knowledge downloads - how c...
- Nick Harris: The virtual classroom alone could easily change our children's world so as to become almost unrecognisable to us. It can already be said that our choi...
- Nick Harris: oops... didn't mean to post yet... (bad ux on that "post as" button! :P)...
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2 March 2009
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