It's DigitalMarketing

7 Top Tips for increasing revenue via the web

Kevin Costner lied to us. ‘Build it and they will come’ It may have worked for disgraced baseball playing ghosts in the Iowa corn fields, but that doesn’t mean it will work for your website. The internet has long promised to be a Mecca for entrepreneurial types to make their fortune, but it’s never been a simple matter of laying out your website (or baseball diamond) and waiting for the customers (or ghosts) to appear. It takes a lot of work and some smart, joined up thinking.

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MOBILE: iPhone or Android – which is more App for your business?

"Have you seen our iPhone App? Do you have one? No? Really?" Been asked that recently? I wouldn’t be surprised if you had, mobile seems to be on the lips of everyone. If you haven’t got an iPhone app, some would have you believe it’s a minor miracle you’re still doing business. So, should you be rushing out to find a mobile developer? Yes, no, maybe, well, it depends.

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Great Customer Experience – Every Little Helps

It’s well established that a great experience can make all the difference in keeping a customer beyond their initial purchase. The best customer experience is when you can make their interaction with you so pain-free and simple that it becomes a no-brainer to return for more. Healthy stock levels, useful product info, error-free payment processes, and prompt delivery – they’re all hygiene factors if your business is to provide a good customer experience. However, for a great customer experience, you need more. You need to think smarter.

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Cool Tip: How to capture screen shots on your iPhone

If you’re a blogger, tweeter or regular garden geek, you’ll like this little iPhone tip. It’s not an earth mover, but you will say “Oooo“. As someone who blogs, but lacks design skills, I find the process of creating images – particularly screen shots (aka screen captures) – to use in my posts a little [...]

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How to increase landing page conversions by 100%

An inordinate amount of time, effort and money goes into optimising paid search accounts. If you're good at it, you can either save a lot of money, or get a lot more bang for your buck. Anyone that has done paid search advertising will know that you can make some big improvements quite quickly just by optimising your accounts (I say 'just', there can be a lot of work involved and unless you're blessed with such talents it usually involves getting in a specialist or search agency to help). However, there comes a point where the changes you make result in smaller and smaller gains. It's still getting better but you're not getting as much return on your efforts as you once did. This leads to a belief that the only way to achieve more conversions is to increase the budget. Wrong. There is in fact, a massive opportunity staring you right in the face. The problem is you can't see it because you're probably looking in the wrong place. [...]

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Social Media 2009: in doodles

Okay, so I’m really late on this one. There was snow and…well, snow really.  It’s 2010 and it’s really time to put finger to keyboard again. You’d have to have been in a dark hole for a fortnight not to have seen the deluge of 2009 reviews across the web. There are some really great [...]

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2010 Resolution: Read One Book a Fortnight

Last week I read, and was inspired by, Julien Smith’s article ‘How To Read a Book a Week in 2010‘. Take a read, maybe you will be too. In a nutshell, Julien set himself a challenge last year to read a book a week, 52 books a year. He read 54. Why, you might wonder? [...]

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Top 10 It’s Digital Marketing Posts of 2009

photo credit: coquetboy And that was 2009. Hopefully yours was a good one, it certainly was for me.  On reflection, much happened in 2009 – both from a personal and web perspective. So much, in fact, it’s hard to imagine it all happened in just 365 days. I felt like I learnt a lot this [...]

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Sex, Drugs & Rock & Roll: Google Maps Mashup Style

Sex toys, crime statistics and the Artic Monkeys. Words I never thought I could unite in one blog post. Take a moment to consider where this could go… Nothing quite so sensational, I’m afraid, but interesting nonetheless. Anyone who knows my geeky side will know that I have a penchant for Google Maps Mashups (If [...]

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Google gives Berlin Wall the (Big) Bird

I love the current series of altered Google logos celebrating 40 years of Sesame Street – especially today’s featuring the Count (one of my personal Jim Henson favourites). However, I can’t help feel that it might have been slightly more appropriate to commemorate the 20th anniversary of the fall of the Berlin Wall today. Of [...]

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