Sex, Drugs & Rock & Roll: Google Maps Mashup Style
Sex toys, crime statistics and the Artic Monkeys.
Words I never thought I could unite in one blog post. Take a moment to consider where this could go…
Nothing quite so sensational, I’m afraid, but interesting nonetheless.
Anyone who knows my geeky side will know that I have a penchant for Google Maps Mashups (If you don’t know what they are, take a quick Google Maps mashup detour. Just remember to come back).
They don’t need to be all bells and whistles, fantastically designed or integrated. It’s the idea that always fascinates me. The imagination and breadth of subjects poured into Google Maps mashups seems to be infinite.

We can't help ourselves - we have to know!
I’ll produce a list of some of the best ones at a later date, but for now I’ll share three that have caught my eye recently. And perhaps shed some light on the cryptic start to this post.
The Sex Map from LoveHoney.com – If you’re at work reading this, don’t worry there aren’t any images here that you don’t want your Boss or Tech guys to discover. LoveHoney is an online retailer of adult toys, lingerie and associated paraphernalia.
They have been really clever with their Google Maps mashup. They have tied together sales data from their own site, data from the UK Census, competitor and manufacturer accounts, and internet traffic monitoring services, and mashed it together with the Google Maps API. The end result is an amusing, yet fantastic bit of linkbait, which no doubt has brought a few extra pennies to the pot from inquisitive visitors.
Oddly, I felt somewhat disappointed to find my home town ranked only the 530th sexiest place in the UK. What goes on in Upminster (ranked #1) is anyone’s guess though?!
The Drugs Map – okay, not just drugs, but all kinds of crime, be it robbery, homicide or car theft. Crimereports.com say the U.S. site was created to help law enforcement agencies make crime data accessible to the public. It standardises the data from the different agencies and enables individuals to monitor what is happening in their neighbourhood, right down to their specific street or block.
I think this is a great example of how technology can be utilised to harness disparate information, organise it and communicate it in an easy to understand way. The participating organisations should be commended for supporting the scheme.
My one concern would be how obsessed a worried user could become with monitoring crime outside their front door. However, on a more practical note, it would be a useful evaluation tool when house hunting.
And finally, the Rock & Roll Map. Whilst not a big buyer (or listener) of music, I’ve always been appreciative of good album cover design. So I found it interesting to discover this Google Maps mashup the readers of UK music mag, Word Magazine, have been putting together.
The Google Maps mashup plots the locations of where iconic album cover photographs were taken. Whether its ABBA at Barkaby Airfield, the Beatles at Abbey Road, or The Verve lounging in Richmond Park, flicking through the list is a quirky and fascinating tour of music’s historical landmarks.
These are just three of the thousands of Google Maps mashup examples out there – and I’m sure there are many more brilliant than the ones I’ve chosen here. If you’ve seen any, let me know. I’ll be featuring more mashups here at a later date.
Have you built a Google Maps Mashup you want to share? Seen one you loved, but secretly wished you’d had the idea yourself? Or maybe you’re just rueing the day you skipped programming class and have to wait for the day when Google can make a simple wizard, so you can build one of these cool things yourself? Whatever, just get in touch.



