Comments on: Social Proof: The wisdom of crowds

By: Social Media: Are you listening to the good stuff too? | It's Digital Marketing

Thu, 03 Nov 2011 09:04:35 +0000

[...] – stick them on your site. It’s Social Proof. People hitting your site from a Google search may have no idea who you are or whether they should [...]

By: Salesperson of the Month: your Customer | It's Digital Marketing

Salesperson of the Month: your Customer | It's Digital Marketing — Thu, 11 Aug 2011 21:18:35 +0000

[...] you’re like me, you do. Why? Social proof. When in doubt, you’re not going to blindly believe in the spiel from the company trying to part [...]

By: Making a business case for conversion testing | It's Digital Marketing

Making a business case for conversion testing | It's Digital Marketing — Sun, 28 Nov 2010 20:08:38 +0000

[...] case studies will act as social proof. Look what happened when these (reputable) brands took the initiative. Look at the payoff. This [...]

By: 5 ways to make your site credible and increase conversions | It's Digital Marketing

Sun, 21 Nov 2010 22:26:37 +0000

[...] Social proof is also known as the wisdom of the crowd – when in a situation where we’re unsure of a decision to make, humans tend to look to see how others have acted in that instance. If all those people have done it, I should probably do the same. [...]

By: 7 Top Tips for increasing revenue via the web | It's Digital Marketing

7 Top Tips for increasing revenue via the web | It's Digital Marketing — Sun, 22 Aug 2010 19:37:31 +0000

[...] wisdom of crowds, as social proof is known, is when individuals look to others’ behaviour when faced with making a decision. The [...]