Archive | September, 2009

Social Proof: The wisdom of crowds

15 September 2009

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Today, I bought Chris Brogan’s book, Trust Agents from Amazon. I’ve heard a lot about it over the past few weeks, mainly from the people I follow on Twitter. So, I went to Amazon.com, read the reviews and then placed my order. And on the way I encountered at least 15 examples of Social Proof. You may not be familiar with the term, Social Proof, but you'll be aware of the concept. It's the wisdom of crowds.

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For Google size is everything

10 September 2009

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You probably didn’t notice the subtle change that occured on the Google homepage yesterday. I’m guessing that at a glance you still wouldn’t know if I held up before and after shots of the page. As reported by Mashable, Google have said they have increased the size of their search box to remind us that [...]

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