Social Proof: The wisdom of crowds

Today, I bought Chris Brogan’s book, Trust Agents from Amazon. I’ve heard a lot about it over the past few weeks, mainly from the people I follow on Twitter. So, I went to Amazon.com, read the reviews and then placed my order.

And on the way I encountered at least 15 examples of Social Proof.

You may not be familiar with the term, Social Proof, but you’ll be aware of the concept. It’s the wisdom of crowds.

For Google size is everything

You probably didn’t notice the subtle change that occured on the Google homepage yesterday. I’m guessing that at a glance you still wouldn’t know if I held up before and after shots of the page.
As reported by Mashable, Google have said they have increased the size of their search box to remind us that their [...]