Social Proof: The wisdom of crowds
Today, I bought Chris Brogan’s book, Trust Agents from Amazon. I’ve heard a lot about it over the past few weeks, mainly from the people I follow on Twitter. So, I went to Amazon.com, read the reviews and then placed my order.
And on the way I encountered at least 15 examples of Social Proof.
You may not be familiar with the term, Social Proof, but you’ll be aware of the concept. It’s the wisdom of crowds.
