Top 10 Brands Account for 45% of UK Internet Time

According to figures released by Nielsen Online this week, the 10 most heavily used brands accounted for 45% of total UK Internet time in April.  The top two brands – Facebook and MSN / Windows Live (Hotmail) – accounted for 11 billion of the 48 billion minutes that us Britons spent online.

The Top 10 brands in minutes are:

1. Facebook – 6.16 billion

2. MSN / Windows Live – 4.46 billion

3. Google – 2.56 billion

4. eBay – 1.98 billion

5. Yahoo! – 1.72 billion

6. AOL Media Network – 1.46 billion

7. BBC – 1.13 billion

8. YouTube – 898 million

9. Microsoft – 733 million

10. Apple – 719 million

Those are incredible numbers and clearly demonstrate our current love for communication and entertainment online. iTunes and iPlayer will have certainly helped Apple and the BBC time on site respectively. I’m also impressed by the Google number when you consider how little time you actually spend on their pages before you click through to the site you’re searching for. Google’s 2.56 billion minutes is down to frequency of use – demonstrating their absolute dominance of the search engine market.

Putting the Top 10 numbers in perspective, Jobsite, one of the UK’s leading online recruitment websites – and the site I market – had 8 million minutes of users on site.  Makes us look tiny in comparison – ah well, I guess I have my target for next year then…