Ryanair Cheap Flights and Cheap Service

24 February 2009

Oh dear. I guess the folks over at Ryanair, the cheap flights specialist, haven’t been doing much reading on the power of self publishing and social media lately. It’s the only way you could really explain the two-feet-firmly-in-mouth approach to their public relations over the past week. If you’re not familiar with the story, it [...]

Is Search Marketing Really That Important?

17 February 2009

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Is Search Marketing Really That Important? I was asked that question in a rather indirect way recently. It wasn’t exactly said outright, but the pained expression at the mere suggestion of doing it, told me all I needed to know. The answer, in short, is Yes. Whether you’re a multi-national corporation, a high street retailer [...]

To Find a Job Think like a SEO

13 February 2009

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Competition for a job is usually fierce at the best of times, but in our current economic climate it’s become considerably more challenging. With the announcement this week that unemployment in the UK has hit a 12 year high of nearly 2 million, the job market is flooded with people chasing a smaller pool of [...]

What next for I Spy Search? Jim Brigden new CEO

7 February 2009

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Interesting times are ahead for UK search agency I Spy Search, as it was announced on Friday that former The Search Works CEO and Tradedoubler MD, Jim Brigden is to join the company as CEO. Brigden is quite a key figure in the search industry and is reknown for taking The Search Works from a [...]

Woolies 2.0 – Woolworths returns online

2 February 2009

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I read with interest on Econsultancy today that Woolworths is to make a comeback this summer as a 100% pureplay online store. Bought by the owners of the Daily Telegraph, Sir David and Sir Frederick Barclay, the site will join their portfolio of brands (such as Littlewoods) under the Shop Direct Group banner. As Econsultancy [...]

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Archive | February, 2009