That’s an average of £26.80 per person -up 21% on the same day in 2007. However, the number of people making purchases was 14% lower than the previous year – a clear indication that the online world is just as susceptible in this economic downturn, as its offline counterpart.
But with the number of transactions up by 26%, it was evident that “serious bargain hunting was the order of the day”, according to IMRG Chief Executive James Roper.
Which brings to me to a little rant about Christmas shopping. For a start there is too much of it and too much pressure. I pity any parent who couldn’t really afford the Wii their kid was screaming for this year.
My other big problem is shops opening on Boxing Day. Do people really need to buy more stuff one day after Christmas? Any thought for the poor souls who are forced to go into to work to man the tills?
Maybe this news about online shopping is the answer? Yes, fewer people did it this year, but then more people are understandably cautious with their money at the moment.
Perhaps we could shut the high street stores on Boxing Day and if people really can’t wait a few days to hit the Sales, just send them online to do their shopping instead?
I know it won’t happen, there is too much money to be made – and lost. But wouldn’t it be nice just to switch ‘normal’ life off for everyone for a couple of days each year?
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Written by Gary Robinson
Topics: Business Performance