It's DigitalMarketing
Digital marketing views from Gary Robinson
Archive | January, 2009
Top Google Searches in 2008
If you’ve never seen the Google Zeitgeist, I’d recommend you take a look. It makes fascinating reading (at least for me). In a nutshell, each year Google will collate all the search data and produce Top 10 lists for things like Most Popular Searches and Fastest Rising Searches. There is an obvious bias towards the [...]
Continue reading...I’m a Socialist – Not really but it won me a t-shirt
14 January 2009
Just heard that I’ve won a Microsoft ‘I’m a PC’ t-shirt through a competition I entered on Mel Carson’s blog. For those not in the know, Mel is Microsoft Advertising’s adCenter Community Manager in London. The competition was to come up with a personal t-shirt slogan that starts with ‘I’m a…’, plus explain why it’s [...]
Continue reading...Google Not so Evil After All
13 January 2009
Apparently, Google isn’t causing the end of life as we know it after all (at least not environmentally). According to TechCrunch, it seems that the Times might have been a little over zealous in the writing of the article, latching on to Google as the culprit. At the centre of the controversy, is the claim [...]
Continue reading...Google causing global warming?
11 January 2009
Apparently typing ‘how to save energy’ into Google might not be the best way to do your bit for saving the planet. According to research by Harvard scientist Alex Wissner-Gross, performing two searches on Google can produce about the same level of carbon dioxide as boiling a kettle for a cuppa. It’s all to do [...]
Continue reading...Christmas Day Online Spend Breaks £100m
9 January 2009
3.8 million Britons spent £102 million online on Christmas Day, according to figures issued by IMRG. That’s an average of £26.80 per person -up 21% on the same day in 2007. However, the number of people making purchases was 14% lower than the previous year – a clear indication that the online world is just [...]
Continue reading...I see Aliens in Google Trends
8 January 2009
Now this is going to sound a little weird. One of the brands I’m working on at the moment is running a pretty big branding campaign, with both online and offline activity. It’s running in 6 week bursts and is about to enter its second phase. The first burst ran in October and early November [...]
Continue reading...Free Advanced Twitter Power Guide
7 January 2009
In my quest to understand Twitter, I’ve discovered two things – 1) a great resource in the Marketing Over Coffee podcast by John Wall and Christopher Penn and 2) a revealing – and free – Twitter Power Guide by the aforementioned Mr Penn. The podcast in itself is great listening and it’s given me something [...]
Continue reading...Marks & Spencer online sales up 29% – 27 stores close
7 January 2009
I read with interest today that Marks & Spencer have announced an impressive 29% increase in online sales in the 3rd quarter of their financial year. This comes as the retailer today announced plans to close 27 high street stores due to poor financial performance in the economic downturn. The firm reported UK like-for-like sales [...]
Continue reading...What’s the point of Twitter?
5 January 2009
That’s the question that started me down the route of this blog. Prompted by a speaker’s comment at November’s IAB Engage 2008 Conference in London, I scribbled the following note down in my complementary pad… What’s the point of Twitter? I had no idea really. For me, it seemed like another social media fad. Something [...]
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- The Good, the Bad and the Ugly of Customer Service via Twitter
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- Joemc75uk: You forgot alcohol.......
- Gary Robinson: Thanks for your comment, Geno, and for sharing your stats with us. From conversations and tweets about the post it seems your numbers are in line with...
- Geno Prussakov: Great post, Gary. I've just analyzed my traffic over the past 4 months, and learned that even though mobile traffic accounted only for 3.48% of my tot...
- Gary Robinson: I really like the concept of a virtual 'pick n mix' approach to teachers (and how much further until we reach Matrix-style knowledge downloads - how c...
- Nick Harris: The virtual classroom alone could easily change our children's world so as to become almost unrecognisable to us. It can already be said that our choi...
- Nick Harris: oops... didn't mean to post yet... (bad ux on that "post as" button! :P)...
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18 January 2009
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