Top Google Searches in 2008

I’m a Socialist – Not really but it won me a t-shirt

14 January 2009

Just heard that I’ve won a Microsoft ‘I’m a PC’ t-shirt through a competition I entered on Mel Carson’s blog. For those not in the know, Mel is Microsoft Advertising’s adCenter Community Manager in London. The competition was to come up with a personal t-shirt slogan that starts with ‘I’m a…’, plus explain why it’s [...]

Google Not so Evil After All

13 January 2009

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Apparently, Google isn’t causing the end of life as we know it after all (at least not environmentally). According to TechCrunch, it seems that the Times might have been a little over zealous in the writing of the article, latching on to Google as the culprit. At the centre of the controversy, is the claim [...]

Google causing global warming?

11 January 2009

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Apparently typing ‘how to save energy’ into Google might not be the best way to do your bit for saving the planet. According to research by Harvard scientist Alex Wissner-Gross, performing two searches on Google can produce about the same level of carbon dioxide as boiling a kettle for a cuppa. It’s all to do [...]

Christmas Day Online Spend Breaks £100m

9 January 2009

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3.8 million Britons spent £102 million online on Christmas Day, according to figures issued by IMRG. That’s an average of £26.80 per person -up 21% on the same day in 2007. However, the number of people making purchases was 14% lower than the previous year – a clear indication that the online world is just [...]

I see Aliens in Google Trends

8 January 2009

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Now this is going to sound a little weird. One of the brands I’m working on at the moment is running a pretty big branding campaign, with both online and offline activity. It’s running in 6 week bursts and is about to enter its second phase. The first burst ran in October and early November [...]

Free Advanced Twitter Power Guide

7 January 2009

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In my quest to understand Twitter, I’ve discovered two things – 1) a great resource in the Marketing Over Coffee podcast by John Wall and Christopher Penn and 2) a revealing – and free – Twitter Power Guide by the aforementioned Mr Penn. The podcast in itself is great listening and it’s given me something [...]

Marks & Spencer online sales up 29% – 27 stores close

7 January 2009

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I read with interest today that Marks & Spencer have announced an impressive 29% increase in online sales in the 3rd quarter of their financial year. This comes as the retailer today announced plans to close 27 high street stores due to poor financial performance in the economic downturn. The firm reported UK like-for-like sales [...]

What’s the point of Twitter?

5 January 2009

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That’s the question that started me down the route of this blog. Prompted by a speaker’s comment at November’s IAB Engage 2008 Conference in London, I scribbled the following note down in my complementary pad… What’s the point of Twitter? I had no idea really. For me, it seemed like another social media fad. Something [...]

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Archive | January, 2009