Have you ever wondered what impact a TV ad has on a website when it airs?
I don’t mean overall impact, such as an increase in brand awareness or revenue. I mean the IMMEDIATE impact.
As in, if my advert appears on TV right now, what happens on the website?
Let’s find out
The introduction of Realtime into Google Analytics was a wondrous thing for digital marketers. It provides an opportunity to get a feeling for what is happening right now on a website, without having to rely on day old data. It can be very exciting (and a little mesmerising).
When Jobsite.co.uk, my previous employer, ran a new TV campaign in January 2013 it presented a perfect opportunity to answer my question of ‘what happens next?’ Read more ›
We do like to make things complicated.
We see something simple and feel like its missing something. It’s been a while since we launched this, we should probably do an upgrade; customers expect new features; some bells and whistles would be nice.
Tell me, what couldn’t be improved with some extra bells and whistles??
Turns out an awful lot. If you’re in the business of driving action online, of increasing revenue or sign ups or downloads, then you should care a lot about providing a simple path to conversion.
Done well, changes to overly complicated pages and processes will help your conversions improve. Mess them up and you’ll find the arrow pointing in the wrong direction.
So how do you ‘de-bell’ and ‘anti-whistle’ your cluttered webpages?
It’s simple. Watch a small child playing with a jigsaw puzzle. Read more ›