How to increase landing page conversions by 100%

An inordinate amount of time, effort and money goes into optimising paid search accounts. If you’re good at it, you can either save a lot of money, or get a lot more bang for your buck.

Anyone that has done paid search advertising will know that you can make some big improvements quite quickly just by optimising your accounts (I say ‘just’, there can be a lot of work involved and unless you’re blessed with such talents it usually involves getting in a specialist or search agency to help).

However, there comes a point where the changes you make result in smaller and smaller gains. It’s still getting better but you’re not getting as much return on your efforts as you once did. This leads to a belief that the only way to achieve more conversions is to increase the budget.

Wrong. There is in fact, a massive opportunity staring you right in the face. The problem is you can’t see it because you’re probably looking in the wrong place. [...]

Social Media 2009: in doodles

Okay, so I’m really late on this one. There was snow and…well, snow really.  It’s 2010 and it’s really time to put finger to keyboard again.
You’d have to have been in a dark hole for a fortnight not to have seen the deluge of 2009 reviews across the web. There are some really great ones [...]

2010 Resolution: Read One Book a Fortnight

Last week I read, and was inspired by, Julien Smith’s article ‘How To Read a Book a Week in 2010‘. Take a read, maybe you will be too.
In a nutshell, Julien set himself a challenge last year to read a book a week, 52 books a year. He read 54.
Why, you might wonder?
In his words, [...]

Top 10 It’s Digital Marketing Posts of 2009

photo credit: coquetboy
And that was 2009.
Hopefully yours was a good one, it certainly was for me.  On reflection, much happened in 2009 – both from a personal and web perspective. So much, in fact, it’s hard to imagine it all happened in just 365 days.
I felt like I learnt a lot this year. Much [...]

Sex, Drugs & Rock & Roll: Google Maps Mashup Style

Sex toys, crime statistics and the Artic Monkeys.
Words I never thought I could unite in one blog post. Take a moment to consider where this could go…
Nothing quite so sensational, I’m afraid, but interesting nonetheless.
Anyone who knows my geeky side will know that I have a penchant for Google Maps Mashups (If you don’t know [...]

Google gives Berlin Wall the (Big) Bird

I love the current series of altered Google logos celebrating 40 years of Sesame Street – especially today’s featuring the Count (one of my personal Jim Henson favourites).

However, I can’t help feel that it might have been slightly more appropriate to commemorate the 20th anniversary of the fall of the Berlin Wall today.

Of course it [...]

Social Media Innovation

Now is the time to innovate, not stick your head in the sand and wait for the storm to pass by.
That is the theme of my article on social media innovation in this quarter’s edition of Figaro Digital Magazine.
The takeaway thought from the article was that whilst budgets are being cut left, right and centre, [...]

Social Proof: The wisdom of crowds

Today, I bought Chris Brogan’s book, Trust Agents from Amazon. I’ve heard a lot about it over the past few weeks, mainly from the people I follow on Twitter. So, I went to Amazon.com, read the reviews and then placed my order.

And on the way I encountered at least 15 examples of Social Proof.

You may not be familiar with the term, Social Proof, but you’ll be aware of the concept. It’s the wisdom of crowds.

For Google size is everything

You probably didn’t notice the subtle change that occured on the Google homepage yesterday. I’m guessing that at a glance you still wouldn’t know if I held up before and after shots of the page.
As reported by Mashable, Google have said they have increased the size of their search box to remind us that their [...]

Space for hire

Would you pay a guy $1 (or £0.60p at today’s exchange rate) to wear your branded t-shirt for a day?
Seems an odd question, but hundred’s of companies are apparently doing it.
Jason Sadler of iwearyourshirt.com has made $70,000 this year by selling ad space on the tshirts he wears, according to Mashable. Prices start at $1 [...]