If you were on Twitter this weekend, you’ll likely have seen a couple of brands receiving considerable attention for tweets posted by their official accounts. Whilst management at Tesco Mobile may well be grinning today, the mood will likely be a little more uncomfortable in the offices of The Sun newspaper.
The Sun Showbiz account, live tweeting during Saturday’s episode of X Factor, made an ill judged attempt at being funny and topical by making a joke at the expense of beleaguered contestant Tamera Foster, who is alleged to have stolen make up from Boots. However, drawing missing child Madeleine McCann in to be the punch line of the joke drew the ire of tweeters on Saturday night.
It took nearly an hour and a half, but the account issued an apology for its mistake.
Conversely, Tesco Mobile received plenty of praise for its response to a tweet knocking the brand.
This tweet went viral – at the time of writing it had been retweeted 6,401 times. It was a very well judged response. The original tweet by the member of the public had humorous intent, so the Tesco Mobile staffer responded in kind, being more playful than most brands would dare.
Interestingly, it’s not uncommon for Tesco mobile. If you check their timeline you’ll perhaps be surprised by how interactive and irreverent the account is – it even playfully spars with its competition.